The other day, a friend posted this question on my Facebook Business Page: Can you please weigh in on this. My friend posted this and I was wondering what is your take. I can never keep up on what is public and what is private on Facebook, and how to
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Another Online Privacy Question
Success Stories: Linda Kay – Kay College Consulting
Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women Business Owners) back in 2009. After meeting with her, I immediately knew that she was the type of person who could really make the most of an e-newsletter. Even though
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Twitter Etiquette: Saying Thank You for Retweets
Dr. Serena H. Chen is a client of mine who is very active on Twitter. She uses it to share valuable fertility and health related information, establishing her expertise and her place as an industry leader.
Helping Your Customers Become Brand Ambassadors
I saw a post a few weeks ago with some small business case studies, one of which featured a company that sells outdoor fireplaces. The company puts extra business cards into every box they ship, knowing, as they say, that people WILL ask the customer where they got the item.
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Adding Personalization to your Constant Contact Mailings – Tutorial
Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line. But yes, you can add
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial
I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested. Sometimes, this is a subset of a list you already have. The quickest way to make the new list is to copy the names you need from
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Success Stories – Lee Lucas, Bill’s Army Navy Outdoors, Short Hills NJ
Name: Lee Lucas Company: Bill’s Army Navy Outdoors Background: Lee Lucas is the owner of Bill’s Army Navy Outdoors, a full service shop in Short Hills for all of your Outdoor needs. In addition to a large selection of shoes, boots and active wear from well known brands like Northface,
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Facebook Timeline and Visibility Concerns – Tutorial
Recently, a Facebook Fan wrote to me via Facebook: I seem to be having an issue that no one can figure out. All my Facebook settings are set to ‘friends’. However, people who are not friends or even friends of friends can view almost everything on my Timeline.
Be Prepared…
Even if you weren’t a boy or girl scout, you can probably appreciate the value of being prepared. Be prepared for unexpected marketing opportunities is especially important for business success. Here are some simple items, some physical, some digital, that you should have on hand so you are ready the
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