How Content Marketing Works

An Example of How Content Marketing Works

I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your
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Important Changes Coming to Email Marketing

Important Changes Coming to Email Marketing

There are some important changes coming to email marketing. They may impact you as an email user, depending on which email service you use to receive email, and they will certainly impact your metrics if you do any email marketing. In this post I will explain the important changes coming
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How Can We Tailor OUR Email Marketing to Better Serve OUR Community?

How Can We Tailor Our Email Marketing to Better Serve Our Community?

A few weeks ago, I shared an article I had read about a company that was allowing people to choose to opt out of their upcoming Mother’s Day mailings. I posted it on LinkedIn and asked people what THEY thought about offering this type of option. I liked the concept
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Goals for 2021

What are YOUR Goals for 2021?

As we start the new year and talk about goals for 2021, I would first like to take a minute to say Thank You! In addition to selling our family home, moving back to NYC (yes, INTO the city as everyone was fleeing) and dealing with lock downs and all
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Building a Tribe Online

Building a Tribe Online – a Client’s Success Story

Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a ‘tribe’ online. I can write endless posts with suggestions of what to do when building a tribe online, but I thought that hearing, firsthand, from someone who has successfully put those suggestions to
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Building a Community on Instagram

Building a Community on Instagram

Here are some guidelines to keep in mind when building a community on Instagram. Whether you are starting from scratch or are already on Instagram but find it a waste of time and do NOT look forward to checking your feed, these tips will help you make the most of
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Checklist of Things to Include in an Introductory Email to a Potential Client

A Checklist of Things to Include in an Introductory Email to a Potential Client

Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their
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How to Promote a Local Event

Local events can be a great way to get your community aware of, and involved with, your business or cause. Yet many clients complain that these events are poorly attended. Here are some tips on how to promote a local event to increase attendance and involvement! Planning: A successful event
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How to add a link to a photo in Constant Contact

How to Add a Link to a Photo in Constant Contact – Tutorial

Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
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digital marketing coaching doesn't need to be painful

Digital Marketing Coaching Doesn’t Need to Be Painful!

I have short hair so I get my hair cut quite frequently. I enjoy chatting with the barber as he cuts my hair and find the process relaxing. Last week, during my visit, there was a little boy who was NOT enjoying the process at ALL! He was screaming and
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