Building a Community on Instagram

Building a Community on Instagram

Here are some guidelines to keep in mind when building a community on Instagram. Whether you are starting from scratch or are already on Instagram but find it a waste of time and do NOT look forward to checking your feed, these tips will help you make the most of
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Checklist of Things to Include in an Introductory Email to a Potential Client

A Checklist of Things to Include in an Introductory Email to a Potential Client

Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their
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How to Promote a Local Event

Local events can be a great way to get your community aware of, and involved with, your business or cause. Yet many clients complain that these events are poorly attended. Here are some tips on how to promote a local event to increase attendance and involvement! Planning: A successful event
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How to add a link to a photo in Constant Contact

How to Add a Link to a Photo in Constant Contact – Tutorial

Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
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digital marketing coaching doesn't need to be painful

Digital Marketing Coaching Doesn’t Need to Be Painful!

I have short hair so I get my hair cut quite frequently. I enjoy chatting with the barber as he cuts my hair and find the process relaxing. Last week, during my visit, there was a little boy who was NOT enjoying the process at ALL! He was screaming and
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Preheader field

Why and How to Use the Constant Contact PreHeader Feature

Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the subjectline, which appears in some email inboxes. WHY to use the new preheader feature: I have always been a fan of the long subjectline. I know that many email ‘experts’
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5 Summertime Community Building Tasks for LinkedIn

Summertime can be a great time to catch up on work that you just don’t have (or make!) time for during the rest of the year. Don’t get me wrong, I LOVE to travel and totally plan to take some vacation time but when I am working during the summer,
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LinkedIn Groups – Q & A

Earlier this week, I replied to a journalist’s query regarding the advantages and benefits of participating in LinkedIn Groups. I thought that you might find the answers helpful! Q: What do you enjoy most about LinkedIn Groups? A: Access to people and info that I would not normally have the
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Social Media Mise en Place

Social Media Mise en Place

‘Mise en place’ is a French phrase meaning “putting in place”. It is usually used in the context of food preparation but I do think that the concept can help ensure your social media marketing success as well! If you have ever watched a cooking show on TV, you have
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Explaining Email Open VS Click Rates

I received this excellent question from a client this morning: “I just received an update from Constant Contact about my recent mailing. What is the difference between and ‘open’ and a ‘click’?” Here is my answer explaining email open vs click rates: OPENS An ‘open’ indicates that a recipient has
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