A Checklist of Things to Include in an Introductory Email to a Potential Client
Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their
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Writing a Blog Post
Well written blog posts, filled with content your audience will find valuable and published on a regular basis, are a key component of a successful content marketing plan. But writing a blog post can be a time consuming process, so many people just don’t do it often enough. Here are
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How to Convert LinkedIn Visitors to Connections
One of the few features that most people check regularly on LinkedIn is ‘Who’s Viewed Your Profile’. You can see up to FIVE people who have viewed your profile, with the free plan. Depending on the viewers privacy settings, you may be able to see their photo, name and have
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7 Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event
Calls to Action
What they are, how to use them and some examples YOU can use If you have ever attended a presentation, webinar or class of mine, have ever met with me for more than 3 minutes or have ever read any of my e-news or blog posts, you will know that
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