What are YOUR Goals for 2021?
As we start the new year and talk about goals for 2021, I would first like to take a minute to say Thank You! In addition to selling our family home, moving back to NYC (yes, INTO the city as everyone was fleeing) and dealing with lock downs and all
Read More
Email Marketing: Email Service Provider (ESP) Recommendations
Recently, someone from the new website “What Say the Experts“, contacted me. They were looking for an Email Marketing Expert to discuss ESP’s (Email Service Providers) for small businesses. Below is an excerpt of the content I sent him for the post: 98.4% of people surveyed have said that they
Read More
A Checklist of Things to Include in an Introductory Email to a Potential Client
Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their
Read More
Q & A: Should I Delete this Person From My Mailing List?
This week, a client noticed an odd entry in her weekly sign-up report from Constant Contact. She forwarded this screenshot and asked, ‘should I delete this person from my mailing list?’ Unusual name and address? One of my goals is to help clients GROW their email marketing lists so
Read More
How to Add a Link to a Photo in Constant Contact – Tutorial
Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
Read More
DMARC and Important Information for ALL Email Marketers
Here is a compilation of information from various sources (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
Read More
Important Information re: Constant Contact Changes
For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
Read More
Why and How to Use the Constant Contact PreHeader Feature
Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the subjectline, which appears in some email inboxes. WHY to use the new preheader feature: I have always been a fan of the long subjectline. I know that many email ‘experts’
Read More
The KEY to Content Marketing Success
This morning I received a GREAT question: “What is the #1 habit of highly successful content marketing campaigns” Here is my answer: CONSISTENTLY sharing CONTENT OF VALUE is key to content marketing success. Getting – and STAYING – in the habit of creating and sharing valuable content is key! [Tweet
Read More
Explaining Email Open VS Click Rates
I received this excellent question from a client this morning: “I just received an update from Constant Contact about my recent mailing. What is the difference between and ‘open’ and a ‘click’?” Here is my answer explaining email open vs click rates: OPENS An ‘open’ indicates that a recipient has
Read More