Email Marketing: Email Service Provider (ESP) Recommendations
Recently, someone from the new website “What Say the Experts“, contacted me. They were looking for an Email Marketing Expert to discuss ESP’s (Email Service Providers) for small businesses. Below is an excerpt of the content I sent him for the post: 98.4% of people surveyed have said that they
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A Checklist of Things to Include in an Introductory Email to a Potential Client
Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their
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Q & A: Should I Delete this Person From My Mailing List?
This week, a client noticed an odd entry in her weekly sign-up report from Constant Contact. She forwarded this screenshot and asked, ‘should I delete this person from my mailing list?’ Unusual name and address? One of my goals is to help clients GROW their email marketing lists so
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How to Add a Link to a Photo in Constant Contact – Tutorial
Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
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DMARC and Important Information for ALL Email Marketers
Here is a compilation of information from various sources (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
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Important Information re: Constant Contact Changes
For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
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Why and How to Use the Constant Contact PreHeader Feature
Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the subjectline, which appears in some email inboxes. WHY to use the new preheader feature: I have always been a fan of the long subjectline. I know that many email ‘experts’
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The KEY to Content Marketing Success
This morning I received a GREAT question: “What is the #1 habit of highly successful content marketing campaigns” Here is my answer: CONSISTENTLY sharing CONTENT OF VALUE is key to content marketing success. Getting – and STAYING – in the habit of creating and sharing valuable content is key! [Tweet
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Explaining Email Open VS Click Rates
I received this excellent question from a client this morning: “I just received an update from Constant Contact about my recent mailing. What is the difference between and ‘open’ and a ‘click’?” Here is my answer explaining email open vs click rates: OPENS An ‘open’ indicates that a recipient has
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial
I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested. Sometimes, this is a subset of a list you already have. The quickest way to make the new list is to copy the names you need from
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