An Example of How Content Marketing Works
I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your business but today I wanted […]
What are YOUR Goals for 2021?
As we start the new year and talk about goals for 2021, I would first like to take a minute to say Thank You! In addition to selling our family home, moving back to NYC (yes, INTO the city as everyone was fleeing) and dealing with lock downs and all the upheaval surrounding the pandemic, […]
Re-use Existing Assets to Create New Content
Recently, while reading an article about strategies for re-using existing architectural assets, I realized that some of the same techniques can be applied to re-use existing assets to create new content for your blog, website and social profiles. One of the biggest problems that clients face is with creating new content. Staring blankly at the […]
The KEY to Content Marketing Success
This morning I received a GREAT question: “What is the #1 habit of highly successful content marketing campaigns” What is the KEY to Content Marketing Success? Here is my answer: CONSISTENTLY sharing CONTENT OF VALUE is key to content marketing success. Getting – and STAYING – in the habit of creating and sharing valuable content […]