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Russo PLLC - Global Litigation Strategists

Arria MedSpa

Project Overview

We created a new luxury brand and full digital presence for ARRIA MedSpa—from naming and visual identity to website, social media, and SEO—positioning it as the high-end skincare and aesthetic services arm of the Plastic Surgery Group.

Objectives

To develop a compelling new med spa brand that could stand alone while benefiting from the reputation and digital authority of the Plastic Surgery Group

Challenges

ARRIA needed to be built from the ground up, including brand positioning, logo, website, ecommerce capabilities, and ongoing content strategy—all in tandem with the redesign of its parent company’s site.

Our Approach

We created the name ARRIA, developed a brand identity that reflected sophistication and clinical excellence, and built a WordPress site with ecommerce, blog functionality, and SEO architecture.

Solutions / Execution

Delivered a fully branded online presence including logo, taglines, typography, color palette, SEO strategy, blog, ecommerce setup, and social media content plan—closely integrated with the Plastic Surgery Group’s digital ecosystem.

Results / Outcomes

ARRIA launched with a polished, professional image, strong domain visibility, and seamless digital integration with its parent brand—positioning it for immediate growth and credibility in the competitive med spa market.