Blog

How Content Marketing Works

An Example of How Content Marketing Works

I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your
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What works on LinkedIn?

What Works on LinkedIn?

People frequently ask me, ‘What works on LinkedIn?’ While there really is no one, single answer to this question, there are some tactics that I, and my clients, find work pretty reliably. Here is an update from a client, Dan Edds, who has, over the past two years, consistently posted,
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Important Changes Coming to Email Marketing

Important Changes Coming to Email Marketing

There are some important changes coming to email marketing. They may impact you as an email user, depending on which email service you use to receive email, and they will certainly impact your metrics if you do any email marketing. In this post I will explain the important changes coming
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Email Service Providers

Email Service Providers Are NOT Created Equal

This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for me that all Email Service Providers are NOT created equal. I won’t call out the company by name but they were NOT Constant Contact. I share it as a cautionary
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Should I Add Personal Information to My LinkedIn Profile?

Should I Add Personal Information to My LinkedIn Profile?

People frequently ask me, ‘should I add personal information to my LinkedIn profile’. I usually advise that they do. It makes you a more complete ‘person’ and helps someone who is reading the profile, get a sense of who you are. Recently, I saw a poll someone did on LinkedIn
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What NOT to do Email Edition

What NOT to Do – 2021 Email Marketing Edition

In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I offer actual examples for the audience to evaluate using the information they learned in the session. People love it, often saying that it is their favorite part and the one
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How Can We Tailor OUR Email Marketing to Better Serve OUR Community?

How Can We Tailor Our Email Marketing to Better Serve Our Community?

A few weeks ago, I shared an article I had read about a company that was allowing people to choose to opt out of their upcoming Mother’s Day mailings. I posted it on LinkedIn and asked people what THEY thought about offering this type of option. I liked the concept
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How to Monitor and Measure Your Social Media Presence

How to Monitor and Measure Your Social Media Presence

I talk to people all the time who say that Social Media is a ‘waste of time’. And yes, it CAN be, no doubt about that! This post will outline how to monitor and measure your Social Media presence to determine if YOU are wasting YOUR time. Here is a
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How to Improve your LinkedIn News Feed

How to Improve your LinkedIn News Feed

One of the reasons that people don’t make time to visit and interact on LinkedIn is because they don’t enjoy it! My remedy for this is to improve your LinkedIn news feed so it is filled with people and news you actually WANT to see. In my ongoing quest to
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How to Change Your LinkedIn Name Pronunciation Recording

How to Change Your LinkedIn Name Pronunciation Recording

For those of you who follow me, you will remember that I shared the new LinkedIn Name Pronunciation feature last summer. The feature was designed to allow people to record their names so others can hear the proper pronunciation. This can be super helpful for those who have unusual names
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