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How to Promote a Local Event

Local events can be a great way to get your community aware of, and involved with, your business or cause. Yet many clients complain that these events are poorly attended. Here are some tips on how to promote a local event to increase attendance and involvement! Planning: A successful event
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How to export LinkedIn Contacts

How to Export Your LinkedIn Connections

LinkedIn is one of the only social platforms that lets you EXPORT your connections’ contact data. This valuable information, including your connections’ name, position and email addresses, is yours for the taking – definitely make the time to do this before this option is no longer available! Here is a
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How to Add a Photo AND a Link on LinkedIn

How to Add a Photo AND a Link on LinkedIn

I received this question today from a client: “Can you please explain how to add a photo and a link on LinkedIn.” This is frequently an issue because once you add a link, a preview image is generated, precluding your ability to add your own image. Below are two different
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Casual Conversations on LinkedIn Lead to New Opportunities

Casual Conversations on LinkedIn Lead to New Opportunities

According to the official LinkedIn Blog, 35% of users say that a casual conversation on LinkedIn has led to a new opportunity. Last week while away in Raleigh for the 2017 Internet Summit, I experienced this firsthand! Over breakfast, on the second day of the conference, I was checking my
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Link to a post on LinkedIn

How to Link to a Post on LinkedIn

One of the easiest ways to AMPLIFY the reach of your social message is to ask colleagues, employees and friends to SHARE the information with their social network. Whether it is a new blog post, a pertinent insight or a job opening,  an effective tactic is to send an email,
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LinkedIn Home Button

HELP – I Can’t Find My LinkedIn Home Button!

Since the latest round of LinkedIn updates, I have received numerous calls, emails and direct messages asking me where the LinkedIn Home Button went! Yes, you are not imaging it, the word HOME is NOT always visible on every page. But the LinkedIn logo icon IS – and you can
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should I delete this person from my mailing list?

Q & A: Should I Delete this Person From My Mailing List?

This week, a client noticed an odd entry in her weekly sign-up report from Constant Contact.  She forwarded this screenshot and asked, ‘should I delete this person from my mailing list?’ Unusual name and address?   One of my goals is to help clients GROW their email marketing lists so
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Re-use Existing Assets to Create New Content

Re-use Existing Assets to Create New Content

Recently, while reading an article about strategies for re-using existing architectural assets, I realized that some of the same techniques can be applied to re-use existing assets to create new content for your blog, website and social profiles. One of the biggest problems that clients face is with creating new
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Q & A: Constant Contact and Social Media for Small Business

Q & A: Constant Contact and Social Media for Small Business

Here are a few questions from clients, about how to use Constant Contact and Social Media for Small Business. I am sharing the answers in case they can help you too!   Q: Recently, someone suggested making all newsletter photos clickable – I can’t do this with my version of
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How to add a link to a photo in Constant Contact

How to Add a Link to a Photo in Constant Contact – Tutorial

Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
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