Blog

A Healthier Approach to Social Media

A Healthier Approach to Social Media

Lately, there has been a lot of news around the negative and debilitating effects that social media can have on users. Especially young people. As someone who helps people use these tools, I find this terribly upsetting. I hate the idea that the tools I am promoting to grow their
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Ready for 2022

Are YOU Ready for 2022?

Yes, the end of 2021 is almost here – are YOU ready for 2022? The other day, I was talking to someone about something that happened last year. Then I realized, no, last year we were in lockdown – it must have been TWO years ago! Time is FLYING by
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The Great Resignation

According to a recent survey by Microsoft, more than 40% of the global workforce are considering leaving their employers this year. The media has dubbed this ‘the Great Resignation’. If you are one of the many people out there, looking for a new, more rewarding position, give me a call
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How Content Marketing Works

An Example of How Content Marketing Works

I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your
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What works on LinkedIn?

What Works on LinkedIn?

People frequently ask me, ‘What works on LinkedIn?’ While there really is no one, single answer to this question, there are some tactics that I, and my clients, find work pretty reliably. Here is an update from a client, Dan Edds, who has, over the past two years, consistently posted,
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Important Changes Coming to Email Marketing

Important Changes Coming to Email Marketing

There are some important changes coming to email marketing. They may impact you as an email user, depending on which email service you use to receive email, and they will certainly impact your metrics if you do any email marketing. In this post I will explain the important changes coming
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Email Service Providers

Email Service Providers Are NOT Created Equal

This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for me that all Email Service Providers are NOT created equal. I won’t call out the company by name but they were NOT Constant Contact. I share it as a cautionary
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Should I Add Personal Information to My LinkedIn Profile?

Should I Add Personal Information to My LinkedIn Profile?

People frequently ask me, ‘should I add personal information to my LinkedIn profile’. I usually advise that they do. It makes you a more complete ‘person’ and helps someone who is reading the profile, get a sense of who you are. Recently, I saw a poll someone did on LinkedIn
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What NOT to do Email Edition

What NOT to Do – 2021 Email Marketing Edition

In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I offer actual examples for the audience to evaluate using the information they learned in the session. People love it, often saying that it is their favorite part and the one
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How Can We Tailor OUR Email Marketing to Better Serve OUR Community?

How Can We Tailor Our Email Marketing to Better Serve Our Community?

A few weeks ago, I shared an article I had read about a company that was allowing people to choose to opt out of their upcoming Mother’s Day mailings. I posted it on LinkedIn and asked people what THEY thought about offering this type of option. I liked the concept
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