Email Marketing Expert

Email Marketing: Email Service Provider (ESP) Recommendations

Recently, someone from the new website “What Say the Experts“, contacted me. They were looking for an Email Marketing Expert to discuss ESP’s (Email Service Providers) for small businesses. Below is an excerpt of the content I sent him for the post: 98.4% of people surveyed have said that they
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Checklist of Things to Include in an Introductory Email to a Potential Client

A Checklist of Things to Include in an Introductory Email to a Potential Client

Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their
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digital marketing coaching doesn't need to be painful

Digital Marketing Coaching Doesn’t Need to Be Painful!

I have short hair so I get my hair cut quite frequently. I enjoy chatting with the barber as he cuts my hair and find the process relaxing. Last week, during my visit, there was a little boy who was NOT enjoying the process at ALL! He was screaming and
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DMARC and Important Information for ALL Email Marketers

DMARC and Important Information for ALL Email Marketers

Here is a compilation of information from various sources  (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
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here is a brief overview of the Constant Contact changes they ARE still planning to implement and some advice on what, if anything, you need to do if you are a CC user

Important Information re: Constant Contact Changes

For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
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