How Content Marketing Works

An Example of How Content Marketing Works

I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your
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What works on LinkedIn?

What Works on LinkedIn?

People frequently ask me, ‘What works on LinkedIn?’ While there really is no one, single answer to this question, there are some tactics that I, and my clients, find work pretty reliably. Here is an update from a client, Dan Edds, who has, over the past two years, consistently posted,
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Should I Add Personal Information to My LinkedIn Profile?

Should I Add Personal Information to My LinkedIn Profile?

People frequently ask me, ‘should I add personal information to my LinkedIn profile’. I usually advise that they do. It makes you a more complete ‘person’ and helps someone who is reading the profile, get a sense of who you are. Recently, I saw a poll someone did on LinkedIn
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What NOT to do Email Edition

What NOT to Do – 2021 Email Marketing Edition

In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I offer actual examples for the audience to evaluate using the information they learned in the session. People love it, often saying that it is their favorite part and the one
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How to Change Your LinkedIn Name Pronunciation Recording

How to Change Your LinkedIn Name Pronunciation Recording

For those of you who follow me, you will remember that I shared the new LinkedIn Name Pronunciation feature last summer. The feature was designed to allow people to record their names so others can hear the proper pronunciation. This can be super helpful for those who have unusual names
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how to find leads on linkedin

How to Find Leads on LinkedIn

This post will show you how to find leads on LinkedIn and explain what to do once you find them! A client that I am working with, is starting a new business. We are working on everything from strategy to branding and everything in between. These are great projects and
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Building a Tribe Online

Building a Tribe Online – a Client’s Success Story

Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a ‘tribe’ online. I can write endless posts with suggestions of what to do when building a tribe online, but I thought that hearing, firsthand, from someone who has successfully put those suggestions to
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Building a Social Platform to Launch a Book

Dan Edds, a client and first time author, wrote to update me on his progress with building a social platform to launch his new book. Here is his experience, in his own words: Building a Social Platform to Launch a Book After four years of research and personal interviews with
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Using LinkedIn - A JobSeeker's Success Story

Using LinkedIn – A JobSeeker’s Success Story

This morning, a client sent an update on her job search and her success with using LinkedIn to find a new position. I am including an excerpt here, with her and the company names removed for privacy, so you can see how this process works and to give some hope
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LinkedIn profile experience section

How to Edit the Icons in Your LinkedIn Profile Experience Section

I received a great question from a client this morning about the icons in the LinkedIn profile experience section. He asked, “How do I swap out a logo that appears next to ‘Company Name’? ” Specifically, he wanted to change one that had pre-populated when he added the company to
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