An Example of How Content Marketing Works
I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your business but today I wanted […]
What Works on LinkedIn?
People frequently ask me, ‘What works on LinkedIn?’ While there really is no one, single answer to this question, there are some tactics that I, and my clients, find work pretty reliably. Here is an update from a client, Dan Edds, who has, over the past two years, consistently posted, shared and engaged on LinkedIn […]
What NOT to Do – 2021 Email Marketing Edition
In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I offer actual examples for the audience to evaluate using the information they learned in the session. People love it, often saying that it is their favorite part and the one that they remember most. This […]
How to Monitor and Measure Your Social Media Presence
I talk to people all the time who say that Social Media is a ‘waste of time’. And yes, it CAN be, no doubt about that! This post will outline how to monitor and measure your Social Media presence to determine if YOU are wasting YOUR time. Here is a very basic way to monitor […]
How to Improve your LinkedIn News Feed
One of the reasons that people don’t make time to visit and interact on LinkedIn is because they don’t enjoy it! My remedy for this is to improve your LinkedIn news feed so it is filled with people and news you actually WANT to see. In my ongoing quest to help YOU understand and utilize […]
Building a Tribe Online – a Client’s Success Story
Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a ‘tribe’ online. I can write endless posts with suggestions of what to do when building a tribe online, but I thought that hearing, firsthand, from someone who has successfully put those suggestions to work, might be more helpful. […]
Building a Social Platform to Launch a Book
Dan Edds, a client and first time author, wrote to update me on his progress with building a social platform to launch his new book. Here is his experience, in his own words: Building a Social Platform to Launch a Book After four years of research and personal interviews with CEOs and executives of elite […]
Using LinkedIn – A JobSeeker’s Success Story
This morning, a client sent an update on her job search and her success with using LinkedIn to find a new position. I am including an excerpt here, with her and the company names removed for privacy, so you can see how this process works and to give some hope to those that are still […]
How to Edit the Icons in Your LinkedIn Profile Experience Section
I received a great question from a client this morning about the icons in the LinkedIn profile experience section. He asked, “How do I swap out a logo that appears next to ‘Company Name’? ” Specifically, he wanted to change one that had pre-populated when he added the company to his experience section. Most questions […]
How to Request a LinkedIn Recommendation – Tutorial with Desktop and Phone Instructions
Here is how to request a LinkedIn Recommendation from both your desktop computer and your phone: PC Desktop instructions (scroll down to see Android phone instructions) 1. Log into LinkedIn and go to your HOME page 2. Start typing the name of the person you want to have recommend you, into the search bar at […]