Using LinkedIn - A JobSeeker's Success Story

Using LinkedIn – A JobSeeker’s Success Story

This morning, a client sent an update on her job search and her success with using LinkedIn to find a new position. I am including an excerpt here, with her and the company names removed for privacy, so you can see how this process works and to give some hope
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3 Recent Examples of How LinkedIn has Helped Me

LinkedIn has helped me grow my business, build my professional network and establish my expertise. I use it daily and am constantly (happily) surprised by the people I meet and the information I gather there. LinkedIn has helped me in innumerable ways but here are three recent examples. Recently, out of
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Vanity URL on Facebook

Vanity URL on Facbeook – Tutorial

When you first create a Business Page on Facebook, your URL (your page’s web address) will look something like this: It will have the name you chose plus a series of random numbers and letters – not something you can easily remember or share!

7 Touches – A Basic Marketing Principle in Action

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event


Moving the Dial and Re-engaging a LinkedIn Group

First hand experience and suggestions from Mark Longbottom, LinkedIn Group Manager and Social Media Consultant on how to run (and reinvigorate!) a successful LinkedIn Group Many of us, especially those who are more active on LinkedIn, are members of a number of LinkedIn Groups.  Groups, at their best, can be
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Success Stories: Linda Kay – Kay College Consulting

Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women Business Owners) back in 2009.  After meeting with her, I immediately knew that she was the type of person who could really make the most of an e-newsletter.  Even though
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Mumbai Magic

Deepa Krishnan of Mumbai Magic: a Case Study in Online (and offline!) Success

  I had the pleasure of meeting Deepa Krishnan when we were planning a trip to India. Our plan had been to create our own itinerary and book tours with local guides in each city we visited. I searched online in order to find guides, starting with our stay in Mumbai. Deepa’s
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Bill's Army Navy Outdoors

Success Stories – Lee Lucas, Bill’s Army Navy Outdoors, Short Hills NJ

Name: Lee Lucas Company: Bill’s Army Navy Outdoors Background: Lee Lucas is the owner of Bill’s Army Navy Outdoors, a full service shop in Short Hills for all of your Outdoor needs. In addition to a large selection of shoes, boots and active wear from well known brands like Northface, 
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Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert

Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience.  His book, The Welcomer Edge: Unlocking the Secrets to Repeat Business provides businesses with practical, easy to implement suggestions
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Visiting with @ChicagoCabbie

@ChicagoCabbie is the kind of guy who keeps you posted on the current weather and road conditions, reminds you when the museums have free admission and is interested in learning more about you and your business. He is definitely someone to know if you are interested in keeping abreast of
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