e-newsletter Archives - LisaMarie Dias DesignsLisaMarie Dias Designs

What are YOUR Goals for 2021?

16th Jan 2021
LisaMarie_Dias
Blog, Content Marketing, Email Marketing, LinkedIn, Marketing, Networking, Social Media, Social Networking, Strategy and Tactics, Website Design
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As we start the new year and talk about goals for 2021, I would first like to take a minute to say Thank You! In addition to selling our family home, moving back to NYC (yes, INTO the city as everyone was fleeing) and dealing with lock downs and all
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Email Marketing: Email Service Provider (ESP) Recommendations

23rd Nov 2018
LisaMarie_Dias
Blog, Constant Contact, Email Marketing, Email Marketing, Q&A, Strategy and Tactics, Tips
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Recently, someone from the new website “What Say the Experts“, contacted me. They were looking for an Email Marketing Expert to discuss ESP’s (Email Service Providers) for small businesses. Below is an excerpt of the content I sent him for the post: 98.4% of people surveyed have said that they
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How to Add a Link to a Photo in Constant Contact – Tutorial

17th Mar 2017
LisaMarie_Dias
Blog, Constant Contact, E-Newsletters, Email Marketing, Links and Resources, Marketing, Strategy and Tactics, Tips, Tutorial
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Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
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DMARC and Important Information for ALL Email Marketers

7th Jul 2016
LisaMarie_Dias
Blog, Constant Contact, Email Marketing, Email Marketing, Links and Resources, Strategy and Tactics, Tips
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Here is a compilation of information from various sources (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
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here is a brief overview of the Constant Contact changes they ARE still planning to implement and some advice on what, if anything, you need to do if you are a CC user

Important Information re: Constant Contact Changes

7th Jul 2016
LisaMarie_Dias
Constant Contact, Email Marketing, Email Marketing, Links and Resources, Tips
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For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
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7 Touches – A Basic Marketing Principle in Action

10th Apr 2013
LisaMarie_Dias
Blog, Calls to Action (CTAs), Case Studies, Constant Contact, E-Newsletters, Links and Resources, Marketing, Social Media Case Studies, Strategy and Tactics, Success Stories, Tips
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It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event

Adding Personalization to your Constant Contact Mailings – Tutorial

25th Jun 2012
LisaMarie_Dias
Blog, Constant Contact, E-Newsletters, Featured, Links and Resources, Strategy and Tactics, Tips, Tutorial
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Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line. But yes, you can add
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