3 Ways to Use List Segmentation to Ensure Success with Your E-Newsletter

Segmenting your e-newsletter mailing list, by dividing it into sub-groups and categories will enable you to more accurately target your messages to your reader’s needs and preferences. And a well targeted message is more likely to be opened, read and appreciated by the recipient. Here are three ways to use
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5 Things to Keep in Mind when Building Your E-News Mailing List

An e-newsletter can help your business in many ways. It can help you keep in touch with existing clients, bring you new clients, showcase your expertise and increase awareness of your products and services. And while you can (and should!) post links to your publications on your social media profiles,
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Is This Thing Working?!

This month I will address a key question that I often receive, about both e-newsletter and social media campaigns, “How do I know if this is working?” When I work with a client, one of our first conversations will be about defining your goals for your online marketing efforts. I
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Knock knock…

Knock knock – Who’s there? Three simple techniques to help you gather information which you can then use to create valuable content for your e-newsletter readers! An effective e-newsletter is one that readers open, click through and look forward to receiving. Ideally, they forward it to friends and colleagues and
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Three Simple Things You Can Do When Creating Your E-newsletter to Make the Task Easier!

Publishing a visually attractive, content rich e-newsletter on a regular schedule is key to the success of your online marketing campaign. But it can be a daunting task. This is the second in a series of articles designed to help make that task a bit easier.