An Example of How Content Marketing Works
I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your
How Can We Tailor Our Email Marketing to Better Serve Our Community?
A few weeks ago, I shared an article I had read about a company that was allowing people to choose to opt out of their upcoming Mother’s Day mailings. I posted it on LinkedIn and asked people what THEY thought about offering this type of option. I liked the concept