Building a Tribe Online – a Client’s Success Story
Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a ‘tribe’ online. I can write endless posts with suggestions of what to do when building a tribe online, but I thought that hearing, firsthand, from someone who has successfully put those suggestions to
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Building a Social Platform to Launch a Book
Dan Edds, a client and first time author, wrote to update me on his progress with building a social platform to launch his new book. Here is his experience, in his own words: Building a Social Platform to Launch a Book After four years of research and personal interviews with
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Using LinkedIn – A JobSeeker’s Success Story
This morning, a client sent an update on her job search and her success with using LinkedIn to find a new position. I am including an excerpt here, with her and the company names removed for privacy, so you can see how this process works and to give some hope
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How to Edit the Icons in Your LinkedIn Profile Experience Section
I received a great question from a client this morning about the icons in the LinkedIn profile experience section. He asked, “How do I swap out a logo that appears next to ‘Company Name’? ” Specifically, he wanted to change one that had pre-populated when he added the company to
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A Checklist of Things to Include in an Introductory Email to a Potential Client
Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their
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Blog Content Tips
Are you always in need of Blog Content Tips? Recently, a reporter asked for ideas for business owners who are struggling to create content for their blogs. Here are five topics to make it easy to create content that YOUR target audience will find valuable: 1. Answer Frequently Asked Questions
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How to Promote a Local Event
Local events can be a great way to get your community aware of, and involved with, your business or cause. Yet many clients complain that these events are poorly attended. Here are some tips on how to promote a local event to increase attendance and involvement! Planning: A successful event
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How to Export Your LinkedIn Connections
LinkedIn is one of the only social platforms that lets you EXPORT your connections’ contact data. This valuable information, including your connections’ name, position and email addresses, is yours for the taking – definitely make the time to do this before this option is no longer available! Here is a
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How to Add a Photo AND a Link on LinkedIn
I received this question today from a client: “Can you please explain how to add a photo and a link on LinkedIn.” This is frequently an issue because once you add a link, a preview image is generated, precluding your ability to add your own image. Below are two different
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Casual Conversations on LinkedIn Lead to New Opportunities
According to the official LinkedIn Blog, 35% of users say that a casual conversation on LinkedIn has led to a new opportunity. Last week while away in Raleigh for the 2017 Internet Summit, I experienced this firsthand! Over breakfast, on the second day of the conference, I was checking my
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