An Example of How Content Marketing Works
I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your
Read More
What Works on LinkedIn?
People frequently ask me, ‘What works on LinkedIn?’ While there really is no one, single answer to this question, there are some tactics that I, and my clients, find work pretty reliably. Here is an update from a client, Dan Edds, who has, over the past two years, consistently posted,
Read More
Email Service Providers Are NOT Created Equal
This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for me that all Email Service Providers are NOT created equal. I won’t call out the company by name but they were NOT Constant Contact. I share it as a cautionary
Read More
Should I Add Personal Information to My LinkedIn Profile?
People frequently ask me, ‘should I add personal information to my LinkedIn profile’. I usually advise that they do. It makes you a more complete ‘person’ and helps someone who is reading the profile, get a sense of who you are. Recently, I saw a poll someone did on LinkedIn
Read More
What NOT to Do – 2021 Email Marketing Edition
In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I offer actual examples for the audience to evaluate using the information they learned in the session. People love it, often saying that it is their favorite part and the one
Read More
How Can We Tailor Our Email Marketing to Better Serve Our Community?
A few weeks ago, I shared an article I had read about a company that was allowing people to choose to opt out of their upcoming Mother’s Day mailings. I posted it on LinkedIn and asked people what THEY thought about offering this type of option. I liked the concept
Read More
How to Change Your LinkedIn Name Pronunciation Recording
For those of you who follow me, you will remember that I shared the new LinkedIn Name Pronunciation feature last summer. The feature was designed to allow people to record their names so others can hear the proper pronunciation. This can be super helpful for those who have unusual names
Read More
How to Find Leads on LinkedIn
This post will show you how to find leads on LinkedIn and explain what to do once you find them! A client that I am working with, is starting a new business. We are working on everything from strategy to branding and everything in between. These are great projects and
Read More
Building a Tribe Online – a Client’s Success Story
Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a ‘tribe’ online. I can write endless posts with suggestions of what to do when building a tribe online, but I thought that hearing, firsthand, from someone who has successfully put those suggestions to
Read More
Building a Social Platform to Launch a Book
Dan Edds, a client and first time author, wrote to update me on his progress with building a social platform to launch his new book. Here is his experience, in his own words: Building a Social Platform to Launch a Book After four years of research and personal interviews with
Read More