How to Monitor and Measure Your Social Media Presence
I talk to people all the time who say that Social Media is a ‘waste of time’. And yes, it CAN be, no doubt about that! This post will outline how to monitor and measure your Social Media presence to determine if YOU are wasting YOUR time. Here is a
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How to Delete a Tweet
Recently, a client asked me how to delete a tweet. There are many reasons you might want to delete a tweet: You see a typo, after you have posted the tweet You scheduled something in advance and when it goes live, it is no longer correct or relevant You want
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Favoriting a Tweet on Twitter
A client sent me an excellent question the other day: “When I am reading tweets, I realize that if I favorite it can save them, then go back and send a tweet with my own comment later. But I am not sure how to do this!” Here is my answer:
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Social Media Mise en Place
‘Mise en place’ is a French phrase meaning “putting in place”. It is usually used in the context of food preparation but I do think that the concept can help ensure your social media marketing success as well! If you have ever watched a cooking show on TV, you have
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Too Many Retweets?
Are you seeing too many retweets in your Twitter stream? If you are active on Twitter, you are probably following at least one person who seems to retweet EVERYthing they see in their stream. If they are really random and not adding value, you may want to just un-follow them,
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Finding Time to Manage Your Social Media Presence
One of the biggest challenges to successfully using Social Media for business, is finding time to MANAGE your social media presence on a regular basis. Here are some suggestions on how to best use ‘interstitial space’, those free minutes during your day, to effectively manage your social media presence. As
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What To Do After You Have an Article Published
Getting an article published in a reputable magazine or blog can be a great way to establish your expertise and to grow awareness of your company. Be sure to follow up, after a post goes live, by socially sharing to expand visibility and extend shelf life. Here is a brief
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Twitter Following Limit – Breaking Through the Twitter Branch Ceiling
What to do when Twitter will not let you follow more than 2000 people When you are new to Twitter, much of the fun is figuring it all out, finding cool people to follow and joining interesting tribes. Whether you started by following friends, or used some tools to find
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Social Media Scheduling Tools – Tips and Best Practices
Technology can be extremely useful when it comes to monitoring and maintaining your social media communities. Social media scheduling tools like Hootsuite, Social Oomph and Buffer can also help by allowing you to input a large number of posts all at once, which you can then schedule to be delivered
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Social Media Marketing Automation – Making it Work For You
Social media marketing automation can be very helpful when it comes to monitoring and maintaining your social media presence but it can also be abused and cause your social media efforts to fail. Here is a brief explanation of how social media marketing automation can be used to help you,
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