Who Should I Follow on Twitter?
Who to follow – and not to follow – on Twitter During my introductory class on the basics of Twitter, almost every client asks me, “How do I get followers?” I try to explain that the question really should be, “Who should I follow on twitter?” While your followers ARE
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Why Should I Bother with Social Media?
Over the past few months, a number of clients have come to me with slight variations of the same comment “My clients don’t use social media, why should I bother?” Many add that word of mouth and client referrals are what really grow their business, not random leads from social
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Auto Follow Back on Twitter – Why I am happy to see it discontinued
‘Auto follow back’ is the term used when you automatically follow anyone who follows you on Twitter. This can be done manually – when you see someone has followed you, you go to their profile and follow them – or before last week, it could be done automatically using any
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Advanced Search on Twitter
Did you know that there are a number of ways to search on Twitter, beyond the basic search bar at the top of the Twitter Home page? To perform a basic search, just go to your Twitter Home page and type in the keyword(s) you are searching on, in the
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Social Share Options on Constant Contact – Tutorial
Constant Contact offers a number of ways to encourage social activity and to facilitate social sharing. When using the Email tool to create an e-newsletter, a flyer, invitation or any other mailing, you have three different options; social share buttons you can add to the top of an email, social
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Twitter Etiquette: Saying Thank You for Retweets
Dr. Serena H. Chen is a client of mine who is very active on Twitter. She uses it to share valuable fertility and health related information, establishing her expertise and her place as an industry leader.
Helping Your Customers Become Brand Ambassadors
I saw a post a few weeks ago with some small business case studies, one of which featured a company that sells outdoor fireplaces. The company puts extra business cards into every box they ship, knowing, as they say, that people WILL ask the customer where they got the item.
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Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert
Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience. His book, The Welcomer Edge: Unlocking the Secrets to Repeat Business provides businesses with practical, easy to implement suggestions
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InboxQ: New Hootsuite Application – Tutorial
For those of you that have ever taken my Social Media Management and Monitoring webinars, training classes or one-on-one sessions, you know I am a huge Hootsuite fan. I highly recommend it for anyone that is looking to manage more than one social media profile. It offers a ‘one stop
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