here is a brief overview of the Constant Contact changes they ARE still planning to implement and some advice on what, if anything, you need to do if you are a CC user

Important Information re: Constant Contact Changes

For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
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Preheader field

Why and How to Use the Constant Contact PreHeader Feature

Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the subjectline, which appears in some email inboxes. WHY to use the new preheader feature: I have always been a fan of the long subjectline. I know that many email ‘experts’
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The KEY to Content Marketing Success

The KEY to Content Marketing Success

This morning I received a GREAT question: “What is the #1 habit of highly successful content marketing campaigns” Here is my answer: CONSISTENTLY sharing CONTENT OF VALUE is key to content marketing success. Getting – and STAYING – in the habit of creating and sharing valuable content is key! [Tweet
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Explaining Email Open VS Click Rates

I received this excellent question from a client this morning: “I just received an update from Constant Contact about my recent mailing. What is the difference between and ‘open’ and a ‘click’?” Here is my answer explaining email open vs click rates: OPENS An ‘open’ indicates that a recipient has
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested.  Sometimes, this is a subset of a list you already have.  The quickest way to make the new list is to copy the names you need from
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Adding Personalization to your Constant Contact Mailings – Tutorial

Adding Personalization to your Constant Contact Mailings – Tutorial

Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line.   But yes, you can add
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screen shot of my enews on a mobile phone

Mobile Friendly Email Marketing Template Tips

Do you own a smartphone? Do you use it to check your email? Do you own an ipad, kindle or other tablet? Do you use it to check your email?

checklist

Checklist of Items Needed for a Successful Enewsletter:

Email Marketing WORKS! While we may complain that we receive way too many emails, over 90% of us check our email daily and if the information is from a trusted source, most of us will open it. And studies show that email marketing drives both sales and loyalty – two
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automation vs. scheduling on social media

Social Media Marketing Automation – Making it Work For You

Social media marketing automation can be very helpful when it comes to monitoring and maintaining your social media presence but it can also be abused and cause your social media efforts to fail. Here is a brief explanation of how social media marketing automation can be used to help you,
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“My clients don’t use social media, why should I bother?”

Why Should I Bother with Social Media?

Over the past few months, a number of clients have come to me with slight variations of the same comment “My clients don’t use social media, why should I bother?” Many add that word of mouth and client referrals are what really grow their business, not random leads from social
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