Digital Marketing Coaching Doesn’t Need to Be Painful!
I have short hair so I get my hair cut quite frequently. I enjoy chatting with the barber as he cuts my hair and find the process relaxing. Last week, during my visit, there was a little boy who was NOT enjoying the process at ALL! He was screaming and
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Why and How to Use the Constant Contact PreHeader Feature
Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the subjectline, which appears in some email inboxes. WHY to use the new preheader feature: I have always been a fan of the long subjectline. I know that many email ‘experts’
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5 Summertime Community Building Tasks for LinkedIn
Summertime can be a great time to catch up on work that you just don’t have (or make!) time for during the rest of the year. Don’t get me wrong, I LOVE to travel and totally plan to take some vacation time but when I am working during the summer,
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LinkedIn Groups – Q & A
Earlier this week, I replied to a journalist’s query regarding the advantages and benefits of participating in LinkedIn Groups. I thought that you might find the answers helpful! Q: What do you enjoy most about LinkedIn Groups? A: Access to people and info that I would not normally have the
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Social Media Mise en Place
‘Mise en place’ is a French phrase meaning “putting in place”. It is usually used in the context of food preparation but I do think that the concept can help ensure your social media marketing success as well! If you have ever watched a cooking show on TV, you have
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Explaining Email Open VS Click Rates
I received this excellent question from a client this morning: “I just received an update from Constant Contact about my recent mailing. What is the difference between and ‘open’ and a ‘click’?” Here is my answer explaining email open vs click rates: OPENS An ‘open’ indicates that a recipient has
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Start the New Year off RIGHT with a Social Media Check-up!
One of the biggest problems people seem to have with Social Media is that they feel like it is a waste of time. Especially when using Social Media to build your business. And in many, many cases, it IS! If you are spending hours each week (or worse, each DAY!)
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Setting Yourself Up for Social Media Marketing Success
Social media marketing is an EXCELLENT way to reach and engage with your customers, clients and patients. It can be low cost (do NOT delude yourself or believe anyone who represents that it is FREE – even if you do it yourself, your time is money!) and an easy addition
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What To Do After You Have an Article Published
Getting an article published in a reputable magazine or blog can be a great way to establish your expertise and to grow awareness of your company. Be sure to follow up, after a post goes live, by socially sharing to expand visibility and extend shelf life. Here is a brief
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How to Convert LinkedIn Visitors to Connections
One of the few features that most people check regularly on LinkedIn is ‘Who’s Viewed Your Profile’. You can see up to FIVE people who have viewed your profile, with the free plan. Depending on the viewers privacy settings, you may be able to see their photo, name and have
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