Start the New Year off RIGHT with a Social Media Check-up!

One of the biggest problems people seem to have with Social Media is that they feel like it is a waste of time. Especially when using Social Media to build your business. And in many, many cases, it IS! If you are spending hours each week (or worse, each DAY!)
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Setting Yourself Up for Social Media Marketing Success

Social media marketing is an EXCELLENT way to reach and engage with your customers, clients and patients. It can be low cost (do NOT delude yourself or believe anyone who represents that it is FREE – even if you do it yourself, your time is money!) and an easy addition
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What To Do After You Have an Article Published

Getting an article published in a reputable magazine or blog can be a great way to establish your expertise and to grow awareness of your company. Be sure to follow up, after a post goes live, by socially sharing to expand visibility and extend shelf life. Here is a brief
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How to Convert LinkedIn Visitors to Connections

One of the few features that most people check regularly on LinkedIn is ‘Who’s Viewed Your Profile’. You can see up to FIVE people who have viewed your profile, with the free plan. Depending on the viewers privacy settings, you may be able to see their photo, name and have
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Upcoming Social Media and LinkedIn Webinars

Upcoming Social Media and LinkedIn Webinars

This Wednesday, August 6th, we will offer two, 90 minute webinars, one in the daytime and one in the evening (ET), to help bring you up to speed on LinkedIn and to help you get a better understanding of why and how to use Social Media to build your business.
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How to Explain More Than One Service on a LinkedIn Profile

How to Include More Than One Service on a LinkedIn Profile

A client, Harvey Topitz of RI Risk Management Services asked me a great question: “We have decided to make a concerted marketing effort to make people aware of an existing division that we have been successful with and are now looking to grow.  I realized I need people who seek
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The new Facebook layout now includes a sidebar with multiple sections. Since these are always visible, here are some tips on how to make the most of the new Facebook Sidebar real estate.

Making the Most of the New Facebook Sidebar

The new Facebook layout now includes a sidebar with multiple sections. Since these are always visible, here are some tips on how to make the most of the new Facebook Sidebar real estate. While the first two sidebar sections are FIXED, displaying your “People” and “About” sections, you CAN re-arrange
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Slideshare on LinkedIn

How to Upload a Slideshare to Your LinkedIn Profile

You can upload a Slideshare to your LinkedIn profile to display presentations, a portfolio of artwork, images and/or reports. By hosting your content on Slideshare, it is set-up for easy social sharing (there are share buttons as well as info to facilitate linking to the content and embedding it) and
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested.  Sometimes, this is a subset of a list you already have.  The quickest way to make the new list is to copy the names you need from
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Adding Personalization to your Constant Contact Mailings – Tutorial

Adding Personalization to your Constant Contact Mailings – Tutorial

Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line.   But yes, you can add
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