Recently, a client wrote to ask for suggestions on how to use social media to get the most out of a convention she would be attending this summer. I thought that I would share the answer here, as the advice can certainly apply to, and benefit, anyone attending any type
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Using Social Media to Make Live Networking Events More Effective
Facebook Tools, Tips and Resources – FREE E-Book!
I can help you effectively use Facebook to engage your community and grow your business. View our Facebook Training Services and Classes
Moving the Dial and Re-engaging a LinkedIn Group
First hand experience and suggestions from Mark Longbottom, LinkedIn Group Manager and Social Media Consultant on how to run (and reinvigorate!) a successful LinkedIn Group Many of us, especially those who are more active on LinkedIn, are members of a number of LinkedIn Groups. Groups, at their best, can be
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Employing a Comprehensive Job Search Strategy
This week, someone asked me how to use Facebook to find a job. Like those commercials we watched when growing up which reminded you that cereal was ‘a healthy part of a complete breakfast’, Facebook is most useful when it is part of a comprehensive job search strategy.
5 Ways to Use Personalization in Your E-newsletters and Mailings
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire. I am sure that you have, at some point, received an email with your last name first
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Dear First Name – When Personalization Doesn’t Work!
This week, a client wrote: I created a new email and wanted to insert the clients first name. I copied and pasted it from an earlier email and it appeared in the email “client’s first name” – but no name was added. I would like to know how to insert
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LinkedIn “Skills” Section – Explanation and Tutorial
Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile. (See this post for more on how and why to use the Endorsement feature) But as a colleague recently pointed out, if your skill section is not up to date,
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LinkedIn Question: How do I upload my Resume?
A client wrote this week to ask, ‘How do I upload my resume on LinkedIn?’ First, LinkedIn wants you to use THEIR format and their fields for all your info so there is no real ‘section’ for this. Your LinkedIn personal profile is designed to be an elaborate, online resume
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Endorsements – NEW LinkedIn Feature!
You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way for you ‘endorse’ one or more of the ‘Skills’ someone has listed in their LinkedIn profile and for others to endorse those you have added to your own profile.
Hi Lisa! – What NOT to Write as a Subject Line
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz”. I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line
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