Recently, a Facebook Fan wrote to me via Facebook: I seem to be having an issue that no one can figure out. All my Facebook settings are set to ‘friends’. However, people who are not friends or even friends of friends can view almost everything on my Timeline.
Be Prepared…
Even if you weren’t a boy or girl scout, you can probably appreciate the value of being prepared. Be prepared for unexpected marketing opportunities is especially important for business success. Here are some simple items, some physical, some digital, that you should have on hand so you are ready the
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When You Have Run Out of Time
In my last post, ‘Timing is Everything‘ I encouraged you to create an editorial calendar to optimize your opportunities to use timing to increase exposure of your content and posts. In this post, I will give you some suggestions for things to do when you find yourself with last minute
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Timing is Everything…
Well, maybe not EVERYthing. Preparation, perseverance and luck can definitely play a big role in your marketing success but timing is certainly key. Post when your audience is not looking and your comments may go unseen. Decide the day before a big networking event that a nice brochure might be
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Getting Started on LinkedIn – a Checklist
Before you get started: Check with your legal department to see if there are any compliance concerns or requirements associated with posting on social networks. Brainstorm a list of keywords to use in your profile, updates and comments to attract people searching on those terms. Using the LinkedIn search bar,
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Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert
Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience. His book, The Welcomer Edge: Unlocking the Secrets to Repeat Business provides businesses with practical, easy to implement suggestions
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What To Do When You Have Multiple LinkedIn Accounts – Tutorial 2 of 2
In Part 1 of this post, I discussed how frequently people end up with more than one LinkedIn account. Click HERE to read that article in full. In this post, we will deal with a second, more difficult scenario: You have an old account, using an email address you no
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Using LinkedIn – As an Author
LinkedIn is a powerful networking tool that can help just about any professional. If you are an Author, there are a number of ways to use LinkedIn to position yourself as an expert to and increase exposure for your book.
Scheduling and Sending in Constant Contact – Tutorial
No, you aren’t going crazy – Constant Contact has changed how you schedule and send materials and yes, it IS a bit confusing. Here is a quick tutorial on scheduling and sending in Constant Contact: Once you have created and saved your issue, click ‘Continue’. It will take you to
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One-Size-Fits-All Solutions for Social Media
People frequently ask me for a ‘One-size-fits-all’ solution to make money using Social Media. I tell them that it really depends on THEIR goals and I sometimes get the feeling that they think I am stalling. But it is true, one person’s goal might be to get more customers to
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