Blog

2015 LinkedIn Webinar Series

Are you still feeling overwhelmed by Social Media? Still not sure of how to really use LinkedIn to do anything more than list your past job experience? This LinkedIn Webinar series will help YOU use LinkedIn to Grow YOUR Business in 2015! The three sessions will give you the information
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Explaining Email Open VS Click Rates

I received this excellent question from a client this morning: “I just received an update from Constant Contact about my recent mailing. What is the difference between and ‘open’ and a ‘click’?” Here is my answer explaining email open vs click rates: OPENS An ‘open’ indicates that a recipient has
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Start the New Year off RIGHT with a Social Media Check-up!

One of the biggest problems people seem to have with Social Media is that they feel like it is a waste of time. Especially when using Social Media to build your business. And in many, many cases, it IS! If you are spending hours each week (or worse, each DAY!)
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LinkedIn Personal Profile VS Company Pages

I had a great client question today: “I am trying to get resolve on an issue that surfaced this weekend at a meeting and hope you can give me a quick answer Business Linked In page vs Personal – it seems we focused about our personal pages when you gave
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Finding Time to Manage Your Social Media Presence

One of the biggest challenges to successfully using Social Media for business, is finding time to MANAGE your social media presence on a regular basis. Here are some suggestions on how to best use ‘interstitial space’, those free minutes during your day, to effectively manage your social media presence. As
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Setting Yourself Up for Social Media Marketing Success

Social media marketing is an EXCELLENT way to reach and engage with your customers, clients and patients. It can be low cost (do NOT delude yourself or believe anyone who represents that it is FREE – even if you do it yourself, your time is money!) and an easy addition
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What To Do After You Have an Article Published

Getting an article published in a reputable magazine or blog can be a great way to establish your expertise and to grow awareness of your company. Be sure to follow up, after a post goes live, by socially sharing to expand visibility and extend shelf life. Here is a brief
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How to Convert LinkedIn Visitors to Connections

One of the few features that most people check regularly on LinkedIn is ‘Who’s Viewed Your Profile’. You can see up to FIVE people who have viewed your profile, with the free plan. Depending on the viewers privacy settings, you may be able to see their photo, name and have
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LinkedIn ‘People you May Know’ feature – Question and Answer

People are often curious about the LinkedIn ‘People you May Know’ feature. Here is a great client question related to this issue, along with my answer:

Upcoming Social Media and LinkedIn Webinars

Upcoming Social Media and LinkedIn Webinars

This Wednesday, August 6th, we will offer two, 90 minute webinars, one in the daytime and one in the evening (ET), to help bring you up to speed on LinkedIn and to help you get a better understanding of why and how to use Social Media to build your business.
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