One of the biggest problems people seem to have with Social Media is that they feel like it is a waste of time. Especially when using Social Media to build your business. And in many, many cases, it IS! If you are spending hours each week (or worse, each DAY!)
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Start the New Year off RIGHT with a Social Media Check-up!
LinkedIn Personal Profile VS Company Pages
I had a great client question today: “I am trying to get resolve on an issue that surfaced this weekend at a meeting and hope you can give me a quick answer Business Linked In page vs Personal – it seems we focused about our personal pages when you gave
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Finding Time to Manage Your Social Media Presence
One of the biggest challenges to successfully using Social Media for business, is finding time to MANAGE your social media presence on a regular basis. Here are some suggestions on how to best use ‘interstitial space’, those free minutes during your day, to effectively manage your social media presence. As
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Setting Yourself Up for Social Media Marketing Success
Social media marketing is an EXCELLENT way to reach and engage with your customers, clients and patients. It can be low cost (do NOT delude yourself or believe anyone who represents that it is FREE – even if you do it yourself, your time is money!) and an easy addition
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What To Do After You Have an Article Published
Getting an article published in a reputable magazine or blog can be a great way to establish your expertise and to grow awareness of your company. Be sure to follow up, after a post goes live, by socially sharing to expand visibility and extend shelf life. Here is a brief
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How to Convert LinkedIn Visitors to Connections
One of the few features that most people check regularly on LinkedIn is ‘Who’s Viewed Your Profile’. You can see up to FIVE people who have viewed your profile, with the free plan. Depending on the viewers privacy settings, you may be able to see their photo, name and have
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LinkedIn ‘People you May Know’ feature – Question and Answer
People are often curious about the LinkedIn ‘People you May Know’ feature. Here is a great client question related to this issue, along with my answer:
How to Include More Than One Service on a LinkedIn Profile
A client, Harvey Topitz of RI Risk Management Services asked me a great question: “We have decided to make a concerted marketing effort to make people aware of an existing division that we have been successful with and are now looking to grow. I realized I need people who seek
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Adjusting Your Settings in LinkedIn – Changing Your Activity Broadcasts
LinkedIn automatically notifies all of your links when you make changes to your profile, especially changes to your current employment status and skills section. But sometimes, you want to just re-word one of these entries, or add new keywords to a section without having everyone notified of the change. You
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Making the Most of the New Facebook Sidebar
The new Facebook layout now includes a sidebar with multiple sections. Since these are always visible, here are some tips on how to make the most of the new Facebook Sidebar real estate. While the first two sidebar sections are FIXED, displaying your “People” and “About” sections, you CAN re-arrange
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