Blog

showing your contacts on LinkedIn

Showing Your Hand?

To share, or not to share, your LinkedIn connections list Lately, I have had quite a few people ask me how to ‘hide’ their list of connections on LinkedIn.  Some want to do this to protect their business, such as a headhunter not wanting to let anyone see his potential
Read More

‘Hiding’ your connections on LinkedIn – Tutorial

If you have not already read my post on ‘Showing your Hand‘ where I talk about why I recommend against ‘hiding’ your LinkedIn connections, please do read it before proceeding. If you do decide to hide them, here are the steps:

LinkedIn vanity URL

Setting up a Vanity URL for LinkedIn – Tutorial

Please click here to see our updated tutorial on ‘How to set up a Vanity URL on LinkedIn’   One of the most important reasons to set up a vanity URL for your LinkedIn page is so that you can easily share the address with others.  A “vanity” URL is
Read More

THE RECIPE FOR ONLINE MARKETING SUCCESS

The Recipe for Online Marketing Success

1 hour Twitter engagement 2 – 30 minute visits to LinkedIn Answers 5 posts to Facebook, be sure these are content of value 1 You Tube video 6 Foursquare check-ins 3 Yelp reviews 10 insightful comments, divided among various platforms a dash of ‘Likes’

Twitter Search – Basic and Advanced

Twitter Search, now even more powerful! For those of you that are on Twitter, you have probably used the ‘search’ feature to find conversations and content of interest.  Twitter has recently upgraded the search results to now include ‘people’ associated with your search phrase.

The Case of the Missing Facebook Page

Recently, while updating a client’s website, the webmaster called to tell me that the Facebook business page link that I had sent was not working. I re-sent the link only to have her call right back saying that that too, did not work.

10 TASKS FOR YOUR SUMMER INTERN

10 Tasks for your Summer Intern

Easy to delegate tasks that will help you improve your online presence! Are you lucky enough to have an intern working with you this summer? Or have a tech savvy teen or college student that is looking for some extra work? Here are 10 online tasks that are a perfect
Read More

3 Things you can do to make your e-newsletter campaign more successful

One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will start an e-newsletter, send out a few issues and then stop. The excitement wears off or the task becomes too time consuming and they give up. And without regular communication,
Read More

3 Ways to Use List Segmentation to Ensure Success with Your E-Newsletter

Segmenting your e-newsletter mailing list, by dividing it into sub-groups and categories will enable you to more accurately target your messages to your reader’s needs and preferences. And a well targeted message is more likely to be opened, read and appreciated by the recipient. Here are three ways to use
Read More

5 Things to Keep in Mind when Building Your E-News Mailing List

An e-newsletter can help your business in many ways. It can help you keep in touch with existing clients, bring you new clients, showcase your expertise and increase awareness of your products and services. And while you can (and should!) post links to your publications on your social media profiles,
Read More