It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event
Advanced Search on Twitter
Did you know that there are a number of ways to search on Twitter, beyond the basic search bar at the top of the Twitter Home page? To perform a basic search, just go to your Twitter Home page and type in the keyword(s) you are searching on, in the
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Can you BLOCK someone on LinkedIn?
I received this question today from a client: Q: Can I BLOCK someone from seeing my profile on LinkedIn? UPDATE: LinkedIn announced today (2/21/14) that you now CAN block someone on LinkedIn – please see this for more You Can Finally Block Those Annoying People on LinkedIn
Using Your Marketing Resources Wisely
Lately, I have been doing quite a few “Power of Email Marketing” presentations. I really enjoy teaching people how to use email marketing to grow their businesses and am always pleasantly surprised by the fact that each presentation is unique. Depending on the attendees and their business types, interests and
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Calls to Action
What they are, how to use them and some examples YOU can use If you have ever attended a presentation, webinar or class of mine, have ever met with me for more than 3 minutes or have ever read any of my e-news or blog posts, you will know that
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Job Hunting on LinkedIn – How to Leverage Mutual Connections
Recently, I received this question from a client: Q: I am busy on LinkedIn looking for jobs and networking. I have a question regarding protocol. One of my connections, has numerous connections in my industry. Whenever I look for jobs and look for corresponding connections, his name appears as the
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My Wish for 2013 – Let’s Not Rush to Standardize Social Media
At this time of year, you can’t open your inbox without seeing a re-cap or prediction based blog post. If you haven’t already seen them, I have shared some of my favorites on my Facebook timeline. Yes, I agree that mobile will get bigger as will big data. I also
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How to Close / Delete Your Instagram Account – Tutorial
Below are the steps to close/ delete your Instagram account Given all the news today about the proposed changes to Instagram’s Terms of Service (see below for links to some articles outlining the changes and the implications for users) I have received a few client calls. Since the only way
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Getting Started on Linked In – a Quick Checklist and Reminders
Your Linkedin Profile WILL be found by prospective clients, customers and patients – even if YOU don’t use it, others do, so make sure they find a full, professional profile! Note: this checklist is designed to accompany the live or virtual ‘Getting Started on LinkedIn’ presentation. Please attend the presentation
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Social Share Options on Constant Contact – Tutorial
Constant Contact offers a number of ways to encourage social activity and to facilitate social sharing. When using the Email tool to create an e-newsletter, a flyer, invitation or any other mailing, you have three different options; social share buttons you can add to the top of an email, social
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