Hashtags on Twitter – How and why to use them – Tutorial
Thank you to Craig Chapman of CBA Empire for this great question: “I am at a tradeshow; everyone is talking about hashtags on Twitter, how can I use them too?” Hashtags, the ‘#’, ‘pound symbol’ or ‘number sign’ key on your keypad, are used to aggregate and follow information on
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An Example of How Content Marketing Works
I am a huge fan of content marketing – the process of creating and sharing CONTENT to establish your expertise, define your brand, stay on the radar of your existing community and to attract new prospects. I frequently write about why and how to use content marketing to build your
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How to Monitor and Measure Your Social Media Presence
I talk to people all the time who say that Social Media is a ‘waste of time’. And yes, it CAN be, no doubt about that! This post will outline how to monitor and measure your Social Media presence to determine if YOU are wasting YOUR time. Here is a
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How to Improve your LinkedIn News Feed
One of the reasons that people don’t make time to visit and interact on LinkedIn is because they don’t enjoy it! My remedy for this is to improve your LinkedIn news feed so it is filled with people and news you actually WANT to see. In my ongoing quest to
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How to Find Leads on LinkedIn
This post will show you how to find leads on LinkedIn and explain what to do once you find them! A client that I am working with, is starting a new business. We are working on everything from strategy to branding and everything in between. These are great projects and
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Building a Community on Instagram
Here are some guidelines to keep in mind when building a community on Instagram. Whether you are starting from scratch or are already on Instagram but find it a waste of time and do NOT look forward to checking your feed, these tips will help you make the most of
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The Difference Between Sharing an Update and Publishing a Post on LinkedIn
Recently, a client asked a great question, “What is the difference between Sharing an Update and Publishing a Post on LinkedIn?“ There is actually a THIRD option for sharing content via your Personal LinkedIn profile, as well – to ‘upload a photo’. Here is a brief explanation of each action
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Getting Started on Twitter
Getting you up and running on this powerful social platform! When you are ready to start using Twitter, this session gets you up and running! We will: Open the account Pick the right Twitter handle (@name) Craft a powerful, keyword rich bio Upload your photo or logo Identify the hashtags
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Getting Started on Pinterest
Getting you up and running on this powerful visual platform! When you are ready to start using Pinterest, this session gets you up and running! We will: Open the account Pick the right Account name Craft a powerful, keyword rich bio Upload your photo or logo Determine the NAMES you
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Why and How to Use Twitter for Business
Twitter is a fast paced social platform, EXCELLENT for those who are trying to establish their expertise, follow breaking news and build a virtual networking community But it is NOT necessarily the right fit for everyone – this program is designed to give you an overview of how it works
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