A few months ago, I attended an event in NYC bringing together professionals from across the region to discuss social media and the future of marketing. There were excellent presenters and the room was packed with interesting people.
In the Game
John, who was in financial difficulty, walked into a church and started to pray. ”Listen God,” John said. ”I know I haven’t been perfect but I really need to win the lottery. I don’t have a lot of money. Please help me out.” He left the church, a week went
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Is This Thing Working?!
This month I will address a key question that I often receive, about both e-newsletter and social media campaigns, “How do I know if this is working?” When I work with a client, one of our first conversations will be about defining your goals for your online marketing efforts. I
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Knock knock…
Knock knock – Who’s there? Three simple techniques to help you gather information which you can then use to create valuable content for your e-newsletter readers! An effective e-newsletter is one that readers open, click through and look forward to receiving. Ideally, they forward it to friends and colleagues and
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Multiple Personalities
When one social media profile is not enough… A dear friend of mine, Juliet Foster, is both a (fabulous!) photographer and a photography teacher. She is grappling with creating her online marketing plan and asked me how to deal with the two different areas of interest, especially on social media
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The Gift of Time
At this time of year, as thoughts turn to gratitude and gifts, I wanted to take a moment to thank all of you for coming back each month to visit via this e-newsletter, for being supportive and passing it along to others and most importantly, for all the great questions!
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Three More Things To Keep In Mind When Adding Images To Your E-Newsletter
Images add color, life and information to your E-newsletters. They enhance your publication and should be used whenever possible to support and clarify your message. Here are three things to keep in mind when adding images to your e-newsletters.
Three Simple Things You Can Do When Creating Your E-newsletter to Make the Task Easier!
Publishing a visually attractive, content rich e-newsletter on a regular schedule is key to the success of your online marketing campaign. But it can be a daunting task. This is the second in a series of articles designed to help make that task a bit easier.
Three tips to help keep your online marketing campaign alive!
Most people start online marketing campaigns with great intentions. They will only to find three or four month s into it, that this is really time consuming, difficult or no longer fun. We get busy (a good thing!), we have other obligations, we have a life. It happens. But since
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Using Facebook as a ‘Page’ – Tutorial
Comment and Post on Facebook as either your Personal or Business Profile! This week, Facebook changed the look and functionality of the Business Pages. There are lots of great new additions, my favorite being the ability to comment and post on other pages on FB either as your personal profile
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