In my last post, ‘Timing is Everything‘ I encouraged you to create an editorial calendar to optimize your opportunities to use timing to increase exposure of your content and posts. In this post, I will give you some suggestions for things to do when you find yourself with last minute
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When You Have Run Out of Time
Timing is Everything…
Well, maybe not EVERYthing. Preparation, perseverance and luck can definitely play a big role in your marketing success but timing is certainly key. Post when your audience is not looking and your comments may go unseen. Decide the day before a big networking event that a nice brochure might be
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Getting Started on LinkedIn – a Checklist
Before you get started: Check with your legal department to see if there are any compliance concerns or requirements associated with posting on social networks. Brainstorm a list of keywords to use in your profile, updates and comments to attract people searching on those terms. Using the LinkedIn search bar,
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Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert
Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience. His book, The Welcomer Edge: Unlocking the Secrets to Repeat Business provides businesses with practical, easy to implement suggestions
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What To Do When You Have Multiple LinkedIn Accounts – Tutorial 2 of 2
In Part 1 of this post, I discussed how frequently people end up with more than one LinkedIn account. Click HERE to read that article in full. In this post, we will deal with a second, more difficult scenario: You have an old account, using an email address you no
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Using LinkedIn – As an Author
LinkedIn is a powerful networking tool that can help just about any professional. If you are an Author, there are a number of ways to use LinkedIn to position yourself as an expert to and increase exposure for your book.
InboxQ: New Hootsuite Application – Tutorial
For those of you that have ever taken my Social Media Management and Monitoring webinars, training classes or one-on-one sessions, you know I am a huge Hootsuite fan. I highly recommend it for anyone that is looking to manage more than one social media profile. It offers a ‘one stop
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Scheduling and Sending in Constant Contact – Tutorial
No, you aren’t going crazy – Constant Contact has changed how you schedule and send materials and yes, it IS a bit confusing. Here is a quick tutorial on scheduling and sending in Constant Contact: Once you have created and saved your issue, click ‘Continue’. It will take you to
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One-Size-Fits-All Solutions for Social Media
People frequently ask me for a ‘One-size-fits-all’ solution to make money using Social Media. I tell them that it really depends on THEIR goals and I sometimes get the feeling that they think I am stalling. But it is true, one person’s goal might be to get more customers to
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What To Do When You Have Multiple LinkedIn Accounts – Tutorial 1 of 2
Have you ever received a LinkedIn invitation from someone you KNOW you are already connected to? Have you ever logged into your LinkedIn account to find it looks nothing like the one you worked on last week? Have you ever created a new LinkedIn account because you just couldn’t get
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