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LisaMarie Dias Designs
Effective Online Marketing Solutions
Have you been thinking about opening a new Constant Contact account? About starting an email marketing campaign? Sending an e-newsletter? Special Offer FREE website match template when you use this code to open your account! http://www.constantcontact.com/index.jsp?pn=lmdiasdesigns E-newsletter, promotion, flyer or coupon, it’s your choice! You KNOW that email marketing works, are YOU ready to [...]
Facebook Groups can be useful; a private forum for discussion, a place to chat with High School friends or to arrange a family reunion. But Facebook Groups can also be a source of annoying updates and notifications. Please see my previous post on managing Facebook Notifications to see how to turn these on and off. [...]
Facebook Groups can be a great way to network, to stay in touch with friends and stay on top of news in a specific industry or niche. They can also be a time drain and cause an inundation of email notifications. You are able to join up to 300 (YES, THREE HUNDRED!!) Facebook groups. Needless [...]
June 25, 26 and 27, 2013 at 1:00 – 2:30 (ET) 3 – 90 minute sessions via webinar to optimize your use of this powerful networking tool! If you have only one social profile, it should be on LinkedIn! With over 200 million professionals and counting, LinkedIn is THE place to network online. Whether you [...]
Tuesday, June 18th at 12 noon (ET) Harnessing the Power of LinkedIn – an Overview of Why and How to Use LinkedIn to Grow Your Business Join us for a FREE 60 minute webinar to learn why and how to use LinkedIn to: Establish your expertise Do research Gather intelligence on your competition Find warm [...]
Today we will look at how you can identify industry experts and their blogs to stay up-to-date on news and developments in your industry. No matter what business you are in, you need to stay up-to-date on developments in your industry. Social media can help tremendously, especially if you are in a field [...]
It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event Seeing an ad, either physical or digital Seeing your logo, maybe as a [...]
Did you know that there are a number of ways to search on Twitter, beyond the basic search bar at the top of the Twitter Home page? To perform a basic search, just go to your Twitter Home page and type in the keyword(s) you are searching on, in the search bar at the top [...]
I received this question today from a client: Q: Can I BLOCK someone from seeing my profile on LinkedIn? A: No, unfortunately, that is not an option. Unlike Facebook, where you CAN block a specific individual, LinkedIn only offers the following:(excerpted, with explanations, from the LinkedIn Help Center): You can hide the public version of [...]
Lately, I have been doing quite a few “Power of Email Marketing” presentations. I really enjoy teaching people how to use email marketing to grow their businesses and am always pleasantly surprised by the fact that each presentation is unique. Depending on the attendees and their business types, interests and needs, each session is slightly [...]
What they are, how to use them and some examples YOU can use If you have ever attended a presentation, webinar or class of mine, have ever met with me for more than 3 minutes or have ever read any of my e-news or blog posts, you will know that I consistently ask you to [...]
Job search tips and LinkedIn Protocol Recently, I received this question from a client: Q: I am busy on LinkedIn looking for jobs and networking. I have a question regarding protocol. One of my connections, has numerous connections in my industry. Whenever I look for jobs and look for corresponding connections, his name appears as the link to [...]
At this time of year, you can’t open your inbox without seeing a re-cap or prediction based blog post. If you haven’t already seen them, I have shared some of my favorites on my Facebook timeline. Yes, I agree that mobile will get bigger as will big data. I also LOVE the new user interface [...]
Given all the news today about the proposed changes to Instagram’s Terms of Service (see below for links to some articles outlining the changes and the implications for users) I have received a few client calls. Since the only way to avoid ‘agreeing’ to the new terms of service is to delete your account before [...]
Usually, when posting on your page, you want to be wearing your ‘Business Page Persona’. For me, that is LisaMarie Dias Designs rather than LisaMarie Dias. For others, it might be ‘Blue Water Pools’ vs ‘Malcolm Smith’. Most people have their default set to post as their page persona, whenever they are posting on their [...]
Your Linked In Profile WILL be found by prospective clients, customers and patients – even if YOU don’t use it, others do, so make sure they find a full, professional profile! Note: this checklist is designed to accompany the live or virtual ‘Getting Started on LinkedIn’ presentation. Please attend the presentation for a [...]
Constant Contact offers a number of ways to encourage social activity and to facilitate social sharing. When using the Email tool to create an e-newsletter, a flyer, invitation or any other mailing, you have three different options; social share buttons you can add to the top of an email, social icons you can include anywhere [...]
This E-book is designed to accompany the live presentation. Please note that you will not be able to do ALL of the tasks outlined for ALL of the platforms in 20 minutes a day. The goal is to identify the sites that will be most effective for YOU and to focus there. Call me to [...]
First hand experience and suggestions from Mark Longbottom, LinkedIn Group Manager and Social Media Consultant on how to run (and reinvigorate!) a successful LinkedIn Group Many of us, especially those who are more active on LinkedIn, are members of a number of LinkedIn Groups. Groups, at their best, can be an excellent way to network, [...]
This week, someone asked me how to use Facebook to find a job. Like those commercials we watched when growing up which reminded you that cereal was ‘a healthy part of a complete breakfast’, Facebook is most useful when it is part of a comprehensive job search strategy. Facebook can be an excellent way to [...]
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire. I am sure that you have, at some point, received an email with your last name first or worse yet, something like [...]
This week, a client wrote: I created a new email and wanted to insert the clients first name. I copied and pasted it from an earlier email and it appeared in the email “client’s first name” – but no name was added. I would like to know how to insert the name where I need [...]
Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile. (See this post for more on how and why to use the Endorsement feature) But as a colleague recently pointed out, if your skill section is not up to date, you may be receiving endorsements [...]
A client wrote this week to ask, ‘How do I upload my resume on LinkedIn?’ First, LinkedIn wants you to use THEIR format and their fields for all your info so there is no real ‘section’ for this. Your LinkedIn personal profile is designed to be an elaborate, online resume showcasing your work history, skills [...]
You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way for you ‘endorse’ one or more of the ‘Skills’ someone has listed in their LinkedIn profile and for others to endorse those you have added to your own profile. The “SKILLS” profile section has been [...]
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz”. I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line and the cryptic ‘from’ address, [...]
The other day, a friend posted this question on my Facebook Business Page: Can you please weigh in on this. My friend posted this and I was wondering what is your take. I can never keep up on what is public and what is private on Facebook, and how to hold the [...]
Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women Business Owners) back in 2009. After meeting with her, I immediately knew that she was the type of person who could really make the most of an e-newsletter. Even though she [...]
I am looking for an intern for the Fall 2012/ Winter 2013 semester. The individual will gain practical work experience and valuable technical skills which will help them excel in college and beyond. The internship will involve online Webinar set-up and promotion, e-newsletter and e-book production, research, social media monitoring and community building. The intern [...]
Dr. Serena H. Chen is a client of mine who is very active on Twitter. She uses it to share valuable fertility and health related information, establishing her expertise and her place as an industry leader. Her tweets are frequently re-tweeted by others, expanding her reach. She is grateful for this social amplification and asked [...]
Introduction: I had the pleasure of meeting Deepa Krishnan when we were planning a trip to India. Our plan had been to create our own itinerary and book tours with local guides in each city we visited. I searched online in order to find guides, starting with our stay in Mumbai. Deepa’s company ‘Mumbai Magic’ [...]
I saw a post a few weeks ago with some small business case studies, one of which featured a company that sells outdoor fireplaces. The company puts extra business cards into every box they ship, knowing, as they say, that people WILL ask the customer where they got the item. I just LOVED the suggestion [...]
Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line. But yes, you can add personalization both in the greeting [...]
I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested. Sometimes, this is a subset of a list you already have. The quickest way to make the new list is to copy the names you need from one of your old lists. [...]
Here are links to the resources mentioned during the NJDA presentation June 2012: Social Media Explained Social Media Explained – with examples Social Media for Dentists and Dental Specialists To Contact LisaMarie Dias: LisaMarie Dias Designs Effective Online Marketing Strategy and Implementation Email: LMD@LisaMarieDiasDesigns.com Phone: 973.275.9497 Website: http://www.LisaMarieDiasDesigns.com Blog: http://www.LisaMarieDiasDesigns.com/blog Sign-up for our e-news with [...]
Personally, I have found that more people register for my events via my e-newsletter and live networking but if you are holding an event, it is often a good idea to post them on both Facebook and LinkedIn as well. For my community I think that these posts serve as a reminder about the event [...]
Name: Lee Lucas Company: Bill’s Army Navy Outdoors Background: Lee Lucas is the owner of Bill’s Army Navy Outdoors, a full service shop in Short Hills for all of your Outdoor needs. In addition to a large selection of shoes, boots and active wear from well known brands like Northface, Columbia, Merrill and [...]
Recently, a Facebook Fan wrote to me via Facebook: I seem to be having an issue that no one can figure out. All my Facebook settings are set to ‘friends’. However, people who are not friends or even friends of friends can view almost everything on my Timeline. I wrote back explaining that she should [...]
Even if you weren’t a boy or girl scout, you can probably appreciate the value of being prepared. Be prepared for unexpected marketing opportunities is especially important for business success. Here are some simple items, some physical, some digital, that you should have on hand so you are ready the next time opportunity [...]
In my last post, ‘Timing is Everything‘ I encouraged you to create an editorial calendar to optimize your opportunities to use timing to increase exposure of your content and posts. In this post, I will give you some suggestions for things to do when you find yourself with last minute opportunities, didn’t plan ahead or [...]
Well, maybe not EVERYthing. Preparation, perseverance and luck can definitely play a big role in your marketing success but timing is certainly key. Post when your audience is not looking and your comments may go unseen. Decide the day before a big networking event that a nice brochure might be a good leave behind [...]
Before you get started: Check with your legal department to see if there are any compliance concerns or requirements associated with posting on social networks. Brainstorm a list of keywords to use in your profile, updates and comments to attract people searching on those terms. Using the LinkedIn search bar, search on these terms to [...]
Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience. His book, The Welcomer Edge: Unlocking the Secrets to Repeat Business provides businesses with practical, easy to implement suggestions to ensure your company [...]
In Part 1 of this post, I discussed how frequently people end up with more than one LinkedIn account. Click HERE to read that article in full. In this post, we will deal with a second, more difficult scenario: You have an old account, using an email address you no longer have access to. This [...]
If you are using social media to share your expertise and establish yourself as a go-to person in your industry or niche, answering questions on LinkedIn may be a good tactic to consider. If you already search LinkedIn for questions to answer, getting the questions sent to you, via RSS feed, is a great way [...]
LinkedIn is a powerful networking tool that can help just about any professional. If you are an Author, there are a number of ways to use LinkedIn to position yourself as an expert to and increase exposure for your book. The first is to build a community of people that can benefit from your book. [...]
Twitter moves quickly – the posts are short and the pace is FAST. Checking your stream every few hours, you will usually see entirely different content each visit. One important thing to keep in mind on Twitter is to follow-up. Don’t just broadcast your info but take the time to make connections. Here are a [...]
For those of you that have ever taken my Social Media Management and Monitoring webinars, training classes or one-on-one sessions, you know I am a huge Hootsuite fan. I highly recommend it for anyone that is looking to manage more than one social media profile. It offers a ‘one stop shopping’ approach to posting, allowing [...]
No, you aren’t going crazy – Constant Contact has changed how you schedule and send materials and yes, it IS a bit confusing. Here is a quick tutorial: Once you have created and saved your issue, click ‘Continue’. It will take you to a screen that looks like this The ‘Send to Lists’ [...]
Blogging is an excellent tool for just about any business to keep in touch with customers and clients, to establish expertise, build your brand, assist you in search rankings and to create valuable content to share. I regularly advise and train people on ways to use this powerful tool but when it comes to actually [...]
The Amazon Reading List Application is a great addition to any LinkedIn profile and a MUST for any author (see post here for why) Here are the steps to add this helpful app: From your LinkedIn Home Page, go to the “Profile” tab, then “Edit Profile” option Scroll down past the first block and click [...]
People frequently ask me for a ‘One-size-fits-all’ solution to make money using Social Media. I tell them that it really depends on THEIR goals and I sometimes get the feeling that they think I am stalling. But it is true, one person’s goal might be to get more customers to walk into their physical shop [...]
NOTE: the new FB TIMELINE format which will be implemented on all pages as of March 30, 2012, does not yet support dedicated landing pages nor fan-gating so please keep this in mind when deciding if this tool is right for you. I will keep you posted as I learn more. LMD Constant Contact thoroughly [...]
Have you ever received a LinkedIn invitation from someone you KNOW you are already connected to? Have you ever logged into your LinkedIn account to find it looks nothing like the one you worked on last week? Have you ever created a new LinkedIn account because you just couldn’t get into the one you created [...]
I always recommend that you use a business email address as your ‘Primary’ address on LinkedIn. This is the address that will be visible (if your settings allow) to your visitors and is much more professional than having something like ‘Bubblegum66@aol.com’ on your profile. Also, when someone allows LinkedIn to search their email contact list [...]
There are a number of reasons to close your LinkedIn account, almost all related to having multiple accounts. See my other LinkedIn blog posts for those scenarios. Once you are SURE that you want to close it down, and you are SURE that you are in the account that you want to close, here are [...]
There have been rumors, for months, that everyone on Facebook would be switched over to the new Timeline format, first in December, then in January. Yet it seems that many people are still able to use the old version. There have been glitches in their plan and maybe they will not, in fact, force everyone [...]
@ChicagoCabbie is the kind of guy who keeps you posted on the current weather and road conditions, reminds you when the museums have free admission and is interested in learning more about you and your business. He is definitely someone to know if you are interested in keeping abreast of all things related to the [...]
Managing and Monitoring Your Social Media in 20 Minutes a Day (or less!) Facebook, LinkedIn, Twitter, G+ and other social networks can be both a blessing and a curse. They are an invaluable way to keep in touch with friends, family, business associates, clients and customers. You can use them for everything from networking to [...]
Visiting Guest, Raymond Helfrich A quick note from LisaMarie: First, thank you Raymond, for sharing your tale here – great first hand advice! Also, there used to be a way to see how many IDK’s you had, to date but they no longer allow that so, as you say below, be careful – better to [...]
Here is a great holiday gift giving idea that costs nothing, doesn’t require any mall visits and will be greatly appreciated all year long; share a lead with someone on LinkedIn! To do this, you will essentially ‘shop’ in your LinkedIn newstream for leads, connections and intelligence that would be valuable to the person [...]
There are many ways to share on LinkedIn, here are a few: Share a Profile: If you see a lead (see this post for more on how to identify potential leads for colleagues and clients), you can pass along someone else’s profile by going to the profile and clicking on one of links shown below [...]
Thank you to Craig Chapman of CBA Empire for this great question: “I am at a tradeshow; everyone is talking about hashtags on Twitter, how can I use them too?” Hashtags, the ‘#’, ‘pound symbol’ or ‘number sign’ key on your keypad, are used to aggregate and follow information on Twitter. They were created [...]
Dear Long Lost Colleague; I know that I have, over the past few years, ignored your emails, LinkedIn invitations and attempts to network. Now that I am out of work and desperately looking for a job, I am very interested in re-connecting. What kind of job do you have now? What can you do to [...]
This morning, I received a request for 10 tips for Social Media Marketing Success. While there are many, many moving parts and variables to consider when creating your Social Marketing plan, here are 10 tips to ensure your success: 1. Define your goals Filling concert seats is very different goal from becoming a go-to person [...]
LinkedIn has an application, called TWEETS, that allows you to connect your LinkedIn and Twitter accounts. This can be very helpful as each time you post on LinkedIn, it gives you the option of checking a box to share the post on Twitter as well. This handy app will also create a ‘dynamic’ list, [...]
Here is the top Facebook question I have been getting this month: “What does it mean to ‘subscribe’ to someone on FB and should I allow this?” Interestingly, if you are a ‘friend’ of someone on FB, you are already ‘subscribed’ to them. You get their updates and they get yours. Subscribing to someone that [...]
Name: Heather Higgins Company: Higgins Design Studio, LLC Publication: Inside Design Background: Heather Higgins is the principal and founder of Higgins Design Studio, LLC, a Manhattan-based, interior design practice. She works with busy professionals to create homes and offices that will support and inspire their demanding lives. A formally [...]
LinkedIn company pages have been available for quite a while. Like a profile page for your business, these ‘pages’ are really a series of pages with tabs and images, allowing you to create a mini website right on LinkedIn. There are multiple formatting options, allowing you to feature Services and/or Products including a short description [...]
As of October 31, 2011 Facebook will no longer support ‘Discussion’ tabs on their FB Pages. I have always used that page for posting resources and links and will now move them over to my blog so that you will continue to have access to this valuable info. Below you will find a mix [...]
As of October 31, 2011 Facebook will no longer support ‘Discussion’ tabs on their FB Pages. I have always used that page for posting resources and links and will now move them over to my blog so that you will continue to have access to this valuable info. Below you will find an [...]
This list was compiled to help you make the most of your time on LinkedIn. Please let me know if you need one-on-one assistance to get started on LinkedIn, to optimize your profile and/or need help creating an effective posting plan. Before you get started: Check with your legal department to see if there [...]
Name: Elizabeth Frick, PhD. Company: The Text Doctor® Background: Dr. Elizabeth (Bette) Frick teaches writing and communication to employees of corporations and governments in the Denver Metro area and the Twin Cities of Minneapolis-St. Paul. Her interactive classes and practical workshops help everyone improve communication skills. Bette holds a PhD in English from the University [...]
LinkedIn Groups are an excellent way to meet new people with similar interests, to learn more about your industry and to share your own expertise. But one downside can be the deluge of notifications that are sent to your inbox once you join a new group. Before you decide to quit a group, consider modifying [...]
These days, there seems to be app for almost everything. Want to keep track of your business and travel expenses? Find the exact coordinates of the moon rise (an app I learned about from a photographer!) Catch and collect virtual butterflies? Well, you can find that one in my last e-news issue. I do wish that I could send you a link to [...]
Name: Brenda McMahon Company: Brenda McMahon Ceramics Background: I met Brenda back in college when I lived with her sister. We have been in and out of touch over the years and she reached out to me early last summer to help optimize her E-newsletter campaign. She has multiple audiences to keep in touch with, customers [...]
In an attempt to keep up with G+, Facebook is rolling out updates almost daily. Whether you use G+ or not, it is all good for Facebook users! For those of you that have not yet seen the updates, click on your ‘update status’ button (see red arrow below) to activate the new toolbar. Some [...]
Video is an excellent way to engage your readers. It allows you to offer a depth of experience that writing alone often cannot match. Until recently, you would have to take a screen shot of the video and add it, with a hot link, to your publication. It required having some screen shot editing software [...]
Within the past week I lost my electricity and then, on a separate occasion, my email access. While both episodes were fairly short lived, they were frustrating experiences. I wanted to share some lessons I learned so if this happens to you, it may be a little less time consuming and [...]
Note: this post was updates May 2013 to reflect the current FB format “Help!! I am drowning in Facebook Group notifications and emails!!” This is a cry I hear all too often. Being a member of a Group on Facebook can be an excellent way to stay in touch, keep up to date on events [...]
Imagine that someone told you about a GREAT new networking group that you just HAD to try! “EVERYone goes and there is a ton of activity!”, they promise. Always on the lookout for good networking opportunities, you would probably take the time to check it out. Imagine now, your first visit. You arrive to [...]
FREE Online Directories People no longer use the yellow pages to find a business or service, they search online – these directories are the ‘new’ yellow pages. Make sure that your business is listed so those searching will find YOU. Online directories are helpful for all business owners. By indexing businesses, usually by [...]
Recently, a client asked: “I am receiving Facebook Friend Requests on my Personal Account from people I do not know. I think that they are hearing my radio interviews and then inviting me. I would like them to follow me on my Facebook Business Page – what should I do?” This is an excellent question! [...]
A Facebook “Vanity URL” is a clean, easy to remember web address for your Facebook Business Page. In addition to being easier to share, both online and in person, this type of URL address also can help in your SEO efforts (when you use your business name) and makes your page look more professional. Here [...]
Ten Simple 10 Minute Tasks to Optimize and Maintain Your Online Presence I love this image of the astronomical clock of Prague in the Czech Republic. Installed in 1410, it is the only astronomical clock in the world that is still working. It is a fascinating combination of astronomy, astrology and [...]
Recently, Constant Contact added a very helpful feature called ‘Social Share‘. This is a quick and easy way to share your e-newsletter issues and anything else you have published via Constant Contact, with your social networks. For those of you that have been archiving each issue to get a link, this is a big time [...]
Personalizing an invitation on LinkedIn is a quick and easy way to optimize the chances of it being accepted. A short note indicating how you know the person, or if you do not know them, why you are reaching out to them, is much more likely to be read and well received than the generic [...]
While a WordPress website is not necessarily ideal for everyone, here are the top 10 reasons you should consider a WordPress based website: 10. Professional Looking 9. SEO ready (Search Engine Friendly) 8. Easily Customized to reflect and reinforce your branding 7. Often less expensive than a traditional website 6. Tons of Plug-in Options (see the cool plug-in that allows [...]
To share, or not to share, your LinkedIn connections list Lately, I have had quite a few people ask me how to ‘hide’ their list of connections on LinkedIn. Some want to do this to protect their business, such as a headhunter not wanting to let anyone see his potential candidates for fear that another [...]
If you have not already read my post on ‘Showing your Hand‘ where I talk about why I recommend against ‘hiding’ your LinkedIn connections, please do read it before proceeding. If you do decide to hide them, here are the steps: Go to the upper right hand corner of your LinkedIn Page and click on [...]
Note: Updated April 2013 One of the most important reasons to set up a vanity URL for your LinkedIn page is so that you can easily share the address with others. A “vanity” URL is a clean address which is both easy to include and mention to others. It is fairly quick and easy and [...]
1 hour Twitter engagement 2 – 30 minute visits to LinkedIn Answers 5 posts to Facebook, be sure these are content of value 1 You Tube video 6 Foursquare check-ins 3 Yelp reviews 10 insightful comments, divided among various platforms a dash of ‘Likes’ Mix, modify to taste and repeat weekly But no, I am [...]
Twitter Search, now even more powerful! For those of you that are on Twitter, you have probably used the ‘search’ feature to find conversations and content of interest. Twitter has recently upgraded the search results to now include ‘people’ associated with your search phrase. This is useful in that it helps you identify people that may be [...]
Recently, while updating a client’s website, the webmaster called to tell me that the Facebook business page link that I had sent was not working. I re-sent the link only to have her call right back saying that that too, did not work. I double and triple checked the link and it WAS working for [...]
Easy to delegate tasks that will help you improve your online presence! Are you lucky enough to have an intern working with you this summer? Or have a tech savvy teen or college student that is looking for some extra work? Here are 10 online tasks that are a perfect fit! These easy to delegate [...]
One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will start an e-newsletter, send out a few issues and then stop. The excitement wears off or the task becomes too time consuming and they give up. And without regular communication, the business falls off the [...]
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