Email Service Providers Are NOT Created Equal
This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for me that all Email Service Providers are NOT created equal. I won’t call out the company by name but they were NOT Constant Contact. I share it as a cautionary
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What NOT to Do – 2021 Email Marketing Edition
In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I offer actual examples for the audience to evaluate using the information they learned in the session. People love it, often saying that it is their favorite part and the one
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What are YOUR Goals for 2021?
As we start the new year and talk about goals for 2021, I would first like to take a minute to say Thank You! In addition to selling our family home, moving back to NYC (yes, INTO the city as everyone was fleeing) and dealing with lock downs and all
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Email Marketing: Email Service Provider (ESP) Recommendations
Recently, someone from the new website “What Say the Experts“, contacted me. They were looking for an Email Marketing Expert to discuss ESP’s (Email Service Providers) for small businesses. Below is an excerpt of the content I sent him for the post: 98.4% of people surveyed have said that they
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How to Add a Link to a Photo in Constant Contact – Tutorial
Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many reasons to add links to the photos in your Constant Contact mailings: To readers back to your website To include extra information To ‘activate’ button images If nothing else, because
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DMARC and Important Information for ALL Email Marketers
Here is a compilation of information from various sources (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
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Important Information re: Constant Contact Changes
For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
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7 Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event
Adding Personalization to your Constant Contact Mailings – Tutorial
Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line. But yes, you can add
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3 Things you can do to make your e-newsletter campaign more successful
One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will start an e-newsletter, send out a few issues and then stop. The excitement wears off or the task becomes too time consuming and they give up. And without regular communication,
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