RICHARD R. SHAPIRO, AUTHOR AND CUSTOMER SERVICE EXPERT

Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert

Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience.  His book, The Welcomer Edge: Unlocking the Secrets to Repeat Business provides businesses with practical, easy to implement suggestions
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LinkedIn Amazon List

Using LinkedIn – As an Author

LinkedIn is a powerful networking tool that can help just about any professional. If you are an Author, there are a number of ways to use LinkedIn to position yourself as an expert to and increase exposure for your book.

ONE-SIZE-FITS-ALL SOLUTIONS FOR SOCIAL MEDIA

One-Size-Fits-All Solutions for Social Media

People frequently ask me for a ‘One-size-fits-all’ solution to make money using Social Media. I tell them that it really depends on THEIR goals and I sometimes get the feeling that they think I am stalling. But it is true, one person’s goal might be to get more customers to
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Managing and Monitoring Your Social Media in 20 Minutes a Day (or less!)

Getting 2012 Off to a Great Start

Managing and Monitoring Your Social Media in 20 Minutes a Day (or less!) Facebook, LinkedIn, Twitter, G+ and other social networks can be both a blessing and a curse. They are an invaluable way to keep in touch with friends, family, business associates, clients and customers. You can use them
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Building your community on LinkedIn

Build Your LinkedIn Network BEFORE You Need It + 5 tips to building an effective LinkedIn Community

Dear Long Lost Colleague; I know that I have, over the past few years, ignored your emails, LinkedIn invitations and attempts to network.  Now that I am out of work and desperately looking for a job, I am very interested in re-connecting.  What kind of job do you have now? 
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10 TIPS FOR SOCIAL MEDIA MARKETING SUCCESS

10 tips for Social Media Marketing Success

This morning, I received a request for 10 tips for Social Media Marketing Success.  While there are many, many moving parts and variables to consider when creating your Social Marketing plan, here are 10 tips to ensure your success:

Facebook Subscribe Feature

The new Facebook Subscribe Feature – Tutorial

Here is the top Facebook question I have been getting this month: “What does it mean to ‘subscribe’ to someone on FB and should I allow this?” Interestingly, if you are a ‘friend’ of someone on FB, you are already ‘subscribed’ to them. You get their updates and they get
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HEATHER HIGGINS, INTERIOR DESIGNER, NYC

Email Marketing Success Stories – Heather Higgins, Interior Designer, NYC

Name: Heather Higgins Company: Higgins Design Studio, LLC Publication: Inside Design Background: Heather Higgins is the principal and founder of Higgins Design Studio, LLC, a Manhattan-based, interior design practice. She works with busy professionals to create homes and offices that will support and inspire their demanding lives. A formally educated
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Social Media for Non-Profits services available thru LisaMarie Dias Designs.com

How Non-Profits are using Social Media – Links and Resources

As of October 31, 2011 Facebook will no longer support ‘Discussion’ tabs on their FB Pages.  I have always used that page for posting resources and links and will now move them over to my blog so that you will continue to have access to this valuable info.

Email Marketing Success Stories – Brenda McMahon Ceramics

Name: Brenda McMahon Company: Brenda McMahon Ceramics Background: I met Brenda back in college when I lived with her sister.  We have been in and out of touch over the years and she reached out to me early last summer to help optimize her email marketing and E-newsletter campaigns.  She has
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