5 Ways to Use Personalization in Your E-newsletters and Mailings
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire. I am sure that you have, at some point, received an email with your last name first
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Dear First Name – When Personalization Doesn’t Work!
This week, a client wrote: I created a new email and wanted to insert the clients first name. I copied and pasted it from an earlier email and it appeared in the email “client’s first name” – but no name was added. I would like to know how to insert
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LinkedIn “Skills” Section – Explanation and Tutorial
Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile. (See this post for more on how and why to use the Endorsement feature) But as a colleague recently pointed out, if your skill section is not up to date,
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Endorsements – NEW LinkedIn Feature!
You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way for you ‘endorse’ one or more of the ‘Skills’ someone has listed in their LinkedIn profile and for others to endorse those you have added to your own profile.
Hi Lisa! – What NOT to Write as a Subject Line
I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz”. I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line
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Helping Your Customers Become Brand Ambassadors
I saw a post a few weeks ago with some small business case studies, one of which featured a company that sells outdoor fireplaces. The company puts extra business cards into every box they ship, knowing, as they say, that people WILL ask the customer where they got the item.
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial
I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested. Sometimes, this is a subset of a list you already have. The quickest way to make the new list is to copy the names you need from
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When You Have Run Out of Time
In my last post, ‘Timing is Everything‘ I encouraged you to create an editorial calendar to optimize your opportunities to use timing to increase exposure of your content and posts. In this post, I will give you some suggestions for things to do when you find yourself with last minute
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Timing is Everything…
Well, maybe not EVERYthing. Preparation, perseverance and luck can definitely play a big role in your marketing success but timing is certainly key. Post when your audience is not looking and your comments may go unseen. Decide the day before a big networking event that a nice brochure might be
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