Responsive Web Design – What It Is and Why You Need It
Did you know that: By the end of 2013, there will be more mobile devices on Earth than people. (1) 56% of American adults are now smartphone owners. (2) 28% of Internet usage comes from a mobile phone. (3)
Vanity URL on Facbeook – Tutorial
When you first create a Business Page on Facebook, your URL (your page’s web address) will look something like this: It will have the name you chose plus a series of random numbers and letters – not something you can easily remember or share!
How Networking Groups Can Help Increase Your Visibility on Facebook
Last week, I did a presentation for a networking group on ‘Using Your Online Resources Wisely’. For these presentations, each person briefly introduces themselves, tells me which social platforms they are on and their biggest social media related problem. After doing a large number of these presentations, the four problems
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Why Should I Bother with Social Media?
Over the past few months, a number of clients have come to me with slight variations of the same comment “My clients don’t use social media, why should I bother?” Many add that word of mouth and client referrals are what really grow their business, not random leads from social
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Email Marketing ROCKS ROI!
Studies show that for every $1 spent, $44.25 is the average return on email marketing investment * Email Marketing is an excellent tool to: Establish Expertise Build Brand Awareness Increase Customer Loyalty and Create Brand Ambassadors Stay on Your Customer’s Radar
7 Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event
Using Your Marketing Resources Wisely
Lately, I have been doing quite a few “Power of Email Marketing” presentations. I really enjoy teaching people how to use email marketing to grow their businesses and am always pleasantly surprised by the fact that each presentation is unique. Depending on the attendees and their business types, interests and
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How to Close / Delete Your Instagram Account – Tutorial
Below are the steps to close/ delete your Instagram account Given all the news today about the proposed changes to Instagram’s Terms of Service (see below for links to some articles outlining the changes and the implications for users) I have received a few client calls. Since the only way
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Social Share Options on Constant Contact – Tutorial
Constant Contact offers a number of ways to encourage social activity and to facilitate social sharing. When using the Email tool to create an e-newsletter, a flyer, invitation or any other mailing, you have three different options; social share buttons you can add to the top of an email, social
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