Identifying Industry Experts and Blogs to Follow
Today we will look at how you can identify industry experts and their blogs to stay up-to-date on news and developments in your industry. No matter what business you are in, you need to stay up-to-date on developments in your industry. Social media can help tremendously, especially if
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7 Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven ‘touches’ before someone will internalize and/or act upon your call to action. These touches can take many forms: A physical connection, such as meeting at a networking event
Advanced Search on Twitter
Did you know that there are a number of ways to search on Twitter, beyond the basic search bar at the top of the Twitter Home page? To perform a basic search, just go to your Twitter Home page and type in the keyword(s) you are searching on, in the
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Can you BLOCK someone on LinkedIn?
I received this question today from a client: Q: Can I BLOCK someone from seeing my profile on LinkedIn? UPDATE: LinkedIn announced today (2/21/14) that you now CAN block someone on LinkedIn – please see this for more You Can Finally Block Those Annoying People on LinkedIn
How to Close / Delete Your Instagram Account – Tutorial
Below are the steps to close/ delete your Instagram account Given all the news today about the proposed changes to Instagram’s Terms of Service (see below for links to some articles outlining the changes and the implications for users) I have received a few client calls. Since the only way
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Getting Started on Linked In – a Quick Checklist and Reminders
Your Linkedin Profile WILL be found by prospective clients, customers and patients – even if YOU don’t use it, others do, so make sure they find a full, professional profile! Note: this checklist is designed to accompany the live or virtual ‘Getting Started on LinkedIn’ presentation. Please attend the presentation
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Social Share Options on Constant Contact – Tutorial
Constant Contact offers a number of ways to encourage social activity and to facilitate social sharing. When using the Email tool to create an e-newsletter, a flyer, invitation or any other mailing, you have three different options; social share buttons you can add to the top of an email, social
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Using Social Media to Make Live Networking Events More Effective
Recently, a client wrote to ask for suggestions on how to use social media to get the most out of a convention she would be attending this summer. I thought that I would share the answer here, as the advice can certainly apply to, and benefit, anyone attending any type
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5 Ways to Use Personalization in Your E-newsletters and Mailings
Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement. But it can also backfire. I am sure that you have, at some point, received an email with your last name first
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Dear First Name – When Personalization Doesn’t Work!
This week, a client wrote: I created a new email and wanted to insert the clients first name. I copied and pasted it from an earlier email and it appeared in the email “client’s first name” – but no name was added. I would like to know how to insert
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