Adding Personalization to your Constant Contact Mailings – Tutorial
Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line. But yes, you can add
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial
I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested. Sometimes, this is a subset of a list you already have. The quickest way to make the new list is to copy the names you need from
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Success Stories – Lee Lucas, Bill’s Army Navy Outdoors, Short Hills NJ
Name: Lee Lucas Company: Bill’s Army Navy Outdoors Background: Lee Lucas is the owner of Bill’s Army Navy Outdoors, a full service shop in Short Hills for all of your Outdoor needs. In addition to a large selection of shoes, boots and active wear from well known brands like Northface,
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Facebook Timeline and Visibility Concerns – Tutorial
Recently, a Facebook Fan wrote to me via Facebook: I seem to be having an issue that no one can figure out. All my Facebook settings are set to ‘friends’. However, people who are not friends or even friends of friends can view almost everything on my Timeline.
Be Prepared…
Even if you weren’t a boy or girl scout, you can probably appreciate the value of being prepared. Be prepared for unexpected marketing opportunities is especially important for business success. Here are some simple items, some physical, some digital, that you should have on hand so you are ready the
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When You Have Run Out of Time
In my last post, ‘Timing is Everything‘ I encouraged you to create an editorial calendar to optimize your opportunities to use timing to increase exposure of your content and posts. In this post, I will give you some suggestions for things to do when you find yourself with last minute
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Timing is Everything…
Well, maybe not EVERYthing. Preparation, perseverance and luck can definitely play a big role in your marketing success but timing is certainly key. Post when your audience is not looking and your comments may go unseen. Decide the day before a big networking event that a nice brochure might be
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Getting Started on LinkedIn – a Checklist
Before you get started: Check with your legal department to see if there are any compliance concerns or requirements associated with posting on social networks. Brainstorm a list of keywords to use in your profile, updates and comments to attract people searching on those terms. Using the LinkedIn search bar,
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Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert
Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience. His book, The Welcomer Edge: Unlocking the Secrets to Repeat Business provides businesses with practical, easy to implement suggestions
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What To Do When You Have Multiple LinkedIn Accounts – Tutorial 2 of 2
In Part 1 of this post, I discussed how frequently people end up with more than one LinkedIn account. Click HERE to read that article in full. In this post, we will deal with a second, more difficult scenario: You have an old account, using an email address you no
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