DEAR FIRST NAME – WHEN PERSONALIZATION DOESN’T WORK!

Dear First Name – When Personalization Doesn’t Work!

This week, a client wrote: I created a new email and wanted to insert the clients first name.  I copied and pasted it from an earlier email and it appeared in the email “client’s first name” – but no name was added. I would like to know how to insert
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LINKEDIN SKILLS – EXPLANATION AND TUTORIAL

LinkedIn “Skills” Section – Explanation and Tutorial

Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile. (See this post for more on how and why to use the Endorsement feature) But as a colleague recently pointed out, if your skill section is not up to date,
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HOW DO I UPLOAD MY RESUME?

LinkedIn Question: How do I upload my Resume?

A client wrote this week to ask, ‘How do I upload my resume on LinkedIn?’ First, LinkedIn wants you to use THEIR format and their fields for all your info so there is no real ‘section’ for this. Your LinkedIn personal profile is designed to be an elaborate, online resume
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ENDORSEMENTS –LINKEDIN FEATURE

Endorsements – NEW LinkedIn Feature!

You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way for you ‘endorse’ one or more of the ‘Skills’ someone has listed in their LinkedIn profile and for others to endorse those you have added to your own profile.

WHAT NOT TO WRITE AS A SUBJECT LINE

Hi Lisa! – What NOT to Write as a Subject Line

I recently received an email in my inbox with the subject line “Hi Lisa!”  The from address only said “Suz”. I get hundreds of emails a day and this is the type of thing that I would normally just send to my spam folder – between the dubious subject line
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ONLINE PRIVACY QUESTION

Another Online Privacy Question

The other day, a friend posted this question on my Facebook Business Page: Can you please weigh in on this. My friend posted this and I was wondering what is your take. I can never keep up on what is public and what is private on Facebook, and how to
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SUCCESS STORIES: LINDA KAY – KAY COLLEGE CONSULTING

Success Stories: Linda Kay – Kay College Consulting

Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women Business Owners) back in 2009.  After meeting with her, I immediately knew that she was the type of person who could really make the most of an e-newsletter.  Even though
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TWITTER ETIQUETTE: SAYING THANK YOU FOR RETWEETS

Twitter Etiquette: Saying Thank You for Retweets

Dr. Serena H. Chen is a client of mine who is very active on Twitter.  She uses it to share valuable fertility and health related information, establishing her expertise and her place as an industry leader.

Deepa Krishnan of Mumbai Magic: a Case Study in Online (and offline!) Success

  I had the pleasure of meeting Deepa Krishnan when we were planning a trip to India. Our plan had been to create our own itinerary and book tours with local guides in each city we visited. I searched online in order to find guides, starting with our stay in Mumbai. Deepa’s
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HELPING YOUR CUSTOMERS BECOME BRAND AMBASSADORS

Helping Your Customers Become Brand Ambassadors

I saw a post a few weeks ago with some small business case studies, one of which featured a company that sells outdoor fireplaces. The company puts extra business cards into every box they ship, knowing, as they say, that people WILL ask the customer where they got the item.
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