How to Use Pinterest for Business
Pinterest describes itself as “a visual discovery tool that you can use to find ideas for all your projects and interests” and “a place to discover and save creative ideas”. But I think that is just the tip of the iceberg! There are dozens of ways to use these virtual
Read More
How to Correctly Link to Your Company’s LinkedIn Company Page
NOTE: this post, How to Correctly Link to Your Company’s LinkedIn Company Page, was originally published in January 2016 Many LinkedIn users’ personal profiles are NOT correctly linked to the LinkedIn Company Pages of the companies they work for. You may list a company in the experience section of your
Read More
Why and How to Use the Constant Contact PreHeader Feature
Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the subjectline, which appears in some email inboxes. WHY to use the new preheader feature: I have always been a fan of the long subjectline. I know that many email ‘experts’
Read More
Writing a Blog Post
Well written blog posts, filled with content your audience will find valuable and published on a regular basis, are a key component of a successful content marketing plan. But writing a blog post can be a time consuming process, so many people just don’t do it often enough. Here are
Read More
The Difference Between Sharing an Update and Publishing a Post on LinkedIn
Recently, a client asked a great question, “What is the difference between Sharing an Update and Publishing a Post on LinkedIn?“ There is actually a THIRD option for sharing content via your Personal LinkedIn profile, as well – to ‘upload a photo’. Here is a brief explanation of each action
Read More
Email Notifications for LinkedIn Messages
This morning, a client wrote to ask my why he was no longer receiving his LinkedIn ‘messages’ via email. I have the new LinkedIn app on my phone, with the new messaging features which push notifications to my phone so I had not really realized that I too, was no
Read More
How to Unlink on LinkedIn
Sometimes, you find yourself connected to someone on LinkedIn who you just do not want to be connected to. Whether it is someone you never should have connected to in the first place or someone who is oversharing and you just no longer wish to be connected to, here is
Read More
How to Mute Someone on LinkedIn
Sometimes, you are connected to someone on LinkedIn who shares waaaay too much info or posts way too often. If it is someone that you want to stay connected to, a quick solution is to ‘hide’ them. Hiding them will allow you to stay connected without having to see their
Read More
5 Summertime Community Building Tasks for LinkedIn
Summertime can be a great time to catch up on work that you just don’t have (or make!) time for during the rest of the year. Don’t get me wrong, I LOVE to travel and totally plan to take some vacation time but when I am working during the summer,
Read More
Favoriting a Tweet on Twitter
A client sent me an excellent question the other day: “When I am reading tweets, I realize that if I favorite it can save them, then go back and send a tweet with my own comment later. But I am not sure how to do this!” Here is my answer:
Read More