Moving the Dial and Re-engaging a LinkedIn Group
First hand experience and suggestions from Mark Longbottom, LinkedIn Group Manager and Social Media Consultant on how to run (and reinvigorate!) a successful LinkedIn Group Many of us, especially those who are more active on LinkedIn, are members of a number of LinkedIn Groups. Groups, at their best, can be
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InboxQ: New Hootsuite Application – Tutorial
For those of you that have ever taken my Social Media Management and Monitoring webinars, training classes or one-on-one sessions, you know I am a huge Hootsuite fan. I highly recommend it for anyone that is looking to manage more than one social media profile. It offers a ‘one stop
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Scheduling and Sending in Constant Contact – Tutorial
No, you aren’t going crazy – Constant Contact has changed how you schedule and send materials and yes, it IS a bit confusing. Here is a quick tutorial on scheduling and sending in Constant Contact: Once you have created and saved your issue, click ‘Continue’. It will take you to
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New on LinkedIn – personalize your invitation when using the ‘people you may know’ feature
Personalizing an invitation on LinkedIn is a quick and easy way to optimize the chances of it being accepted. A short note indicating how you know the person, or if you do not know them, why you are reaching out to them, is much more likely to be read and
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‘Hiding’ your connections on LinkedIn – Tutorial
If you have not already read my post on ‘Showing your Hand‘ where I talk about why I recommend against ‘hiding’ your LinkedIn connections, please do read it before proceeding. If you do decide to hide them, here are the steps:
Setting up a Vanity URL for LinkedIn – Tutorial
Please click here to see our updated tutorial on ‘How to set up a Vanity URL on LinkedIn’ One of the most important reasons to set up a vanity URL for your LinkedIn page is so that you can easily share the address with others. A “vanity” URL is
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The Recipe for Online Marketing Success
1 hour Twitter engagement 2 – 30 minute visits to LinkedIn Answers 5 posts to Facebook, be sure these are content of value 1 You Tube video 6 Foursquare check-ins 3 Yelp reviews 10 insightful comments, divided among various platforms a dash of ‘Likes’
10 Tasks for your Summer Intern
Easy to delegate tasks that will help you improve your online presence! Are you lucky enough to have an intern working with you this summer? Or have a tech savvy teen or college student that is looking for some extra work? Here are 10 online tasks that are a perfect
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3 Things you can do to make your e-newsletter campaign more successful
One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will start an e-newsletter, send out a few issues and then stop. The excitement wears off or the task becomes too time consuming and they give up. And without regular communication,
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3 Ways to Use List Segmentation to Ensure Success with Your E-Newsletter
Segmenting your e-newsletter mailing list, by dividing it into sub-groups and categories will enable you to more accurately target your messages to your reader’s needs and preferences. And a well targeted message is more likely to be opened, read and appreciated by the recipient. Here are three ways to use
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