5 WAYS TO USE PERSONALIZATION IN YOUR E-NEWSLETTERS AND MAILINGS

5 Ways to Use Personalization in Your E-newsletters and Mailings

Personalizing your e-newsletter, the process of adding someone’s name or contact information into the opening or a field of text, has, in most cases, proven to increase engagement.  But it can also backfire. I am sure that you have, at some point, received an email with your last name first
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DEAR FIRST NAME – WHEN PERSONALIZATION DOESN’T WORK!

Dear First Name – When Personalization Doesn’t Work!

This week, a client wrote: I created a new email and wanted to insert the clients first name.  I copied and pasted it from an earlier email and it appeared in the email “client’s first name” – but no name was added. I would like to know how to insert
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LINKEDIN SKILLS – EXPLANATION AND TUTORIAL

LinkedIn “Skills” Section – Explanation and Tutorial

Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile. (See this post for more on how and why to use the Endorsement feature) But as a colleague recently pointed out, if your skill section is not up to date,
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HOW DO I UPLOAD MY RESUME?

LinkedIn Question: How do I upload my Resume?

A client wrote this week to ask, ‘How do I upload my resume on LinkedIn?’ First, LinkedIn wants you to use THEIR format and their fields for all your info so there is no real ‘section’ for this. Your LinkedIn personal profile is designed to be an elaborate, online resume
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ENDORSEMENTS –LINKEDIN FEATURE

Endorsements – NEW LinkedIn Feature!

You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way for you ‘endorse’ one or more of the ‘Skills’ someone has listed in their LinkedIn profile and for others to endorse those you have added to your own profile.

Adding Personalization to your Constant Contact Mailings – Tutorial

Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line.   But yes, you can add
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How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested.  Sometimes, this is a subset of a list you already have.  The quickest way to make the new list is to copy the names you need from
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Facebook Timeline and Visibility Concerns – Tutorial

Recently, a Facebook Fan wrote to me via Facebook: I seem to be having an issue that no one can figure out. All my Facebook settings are set to ‘friends’. However, people who are not friends or even friends of friends can view almost everything on my Timeline.

Multiple LinkedIn Accounts

What To Do When You Have Multiple LinkedIn Accounts – Tutorial 2 of 2

In Part 1 of this post, I discussed how frequently people end up with more than one LinkedIn account. Click HERE to read that article in full. In this post, we will deal with a second, more difficult scenario: You have an old account, using an email address you no
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