Upcoming Social Media and LinkedIn Webinars
This Wednesday, August 6th, we will offer two, 90 minute webinars, one in the daytime and one in the evening (ET), to help bring you up to speed on LinkedIn and to help you get a better understanding of why and how to use Social Media to build your business.
Read More
How to Include More Than One Service on a LinkedIn Profile
A client, Harvey Topitz of RI Risk Management Services asked me a great question: “We have decided to make a concerted marketing effort to make people aware of an existing division that we have been successful with and are now looking to grow. I realized I need people who seek
Read More
Making the Most of the New Facebook Sidebar
The new Facebook layout now includes a sidebar with multiple sections. Since these are always visible, here are some tips on how to make the most of the new Facebook Sidebar real estate. While the first two sidebar sections are FIXED, displaying your “People” and “About” sections, you CAN re-arrange
Read More
How to Upload a Slideshare to Your LinkedIn Profile
You can upload a Slideshare to your LinkedIn profile to display presentations, a portfolio of artwork, images and/or reports. By hosting your content on Slideshare, it is set-up for easy social sharing (there are share buttons as well as info to facilitate linking to the content and embedding it) and
Read More
How to make a NEW Contact List from an Old List in Constant Contact – Tutorial
I often suggest that you SEGMENT your mailing list so that you send your info only to the people that are most interested. Sometimes, this is a subset of a list you already have. The quickest way to make the new list is to copy the names you need from
Read More
Adding Personalization to your Constant Contact Mailings – Tutorial
Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my next Constant Contact mailing – can you please help me with this?” Unfortunately, Constant Contact does not have a way to personalize the subject line. But yes, you can add
Read More
Mobile Friendly Email Marketing Template Tips
Do you own a smartphone? Do you use it to check your email? Do you own an ipad, kindle or other tablet? Do you use it to check your email?
Checklist of Items Needed for a Successful Enewsletter:
Email Marketing WORKS! While we may complain that we receive way too many emails, over 90% of us check our email daily and if the information is from a trusted source, most of us will open it. And studies show that email marketing drives both sales and loyalty – two
Read More
Social Media Scheduling Tools – Tips and Best Practices
Technology can be extremely useful when it comes to monitoring and maintaining your social media communities. Social media scheduling tools like Hootsuite, Social Oomph and Buffer can also help by allowing you to input a large number of posts all at once, which you can then schedule to be delivered
Read More
Social Media Marketing Automation – Making it Work For You
Social media marketing automation can be very helpful when it comes to monitoring and maintaining your social media presence but it can also be abused and cause your social media efforts to fail. Here is a brief explanation of how social media marketing automation can be used to help you,
Read More