Important Changes Coming to Email Marketing
There are some important changes coming to email marketing. They may impact you as an email user, depending on which email service you use to receive email, and they will certainly impact your metrics if you do any email marketing. In this post I will explain the important changes coming
Read More
Email Service Providers Are NOT Created Equal
This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for me that all Email Service Providers are NOT created equal. I won’t call out the company by name but they were NOT Constant Contact. I share it as a cautionary
Read More
What NOT to Do – 2021 Email Marketing Edition
In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I offer actual examples for the audience to evaluate using the information they learned in the session. People love it, often saying that it is their favorite part and the one
Read More
Email Marketing: Email Service Provider (ESP) Recommendations
Recently, someone from the new website “What Say the Experts“, contacted me. They were looking for an Email Marketing Expert to discuss ESP’s (Email Service Providers) for small businesses. Below is an excerpt of the content I sent him for the post: 98.4% of people surveyed have said that they
Read More
A Checklist of Things to Include in an Introductory Email to a Potential Client
Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead to getting your email address blacklisted and can start your relationship off on the wrong foot but I realize that many business people rely on this approach to fill their
Read More
Digital Marketing Coaching Doesn’t Need to Be Painful!
I have short hair so I get my hair cut quite frequently. I enjoy chatting with the barber as he cuts my hair and find the process relaxing. Last week, during my visit, there was a little boy who was NOT enjoying the process at ALL! He was screaming and
Read More
DMARC and Important Information for ALL Email Marketers
Here is a compilation of information from various sources (including Constant Contact, Google and others) to explain the DMARC issue and some advice on how to address it. Note that I have emphasized some passages. “DMARC (Domain-based Message Authentication, Reporting & Conformance) is a policy that tells a domain (or
Read More
Important Information re: Constant Contact Changes
For those of you who have worked with me, you will know that I am not a procrastinator – if something needs to be done, I do it – usually sooner than later. But recently, work has been hectic and I went on a family vacation so there was a
Read More