How and Why to use Social Share on Constant Contact – Tutorial
Recently, Constant Contact added a very helpful feature called ‘Social Share‘. This is a quick and easy way to share your e-newsletter issues and anything else you have published via Constant Contact, with your social networks.
New on LinkedIn – personalize your invitation when using the ‘people you may know’ feature
Personalizing an invitation on LinkedIn is a quick and easy way to optimize the chances of it being accepted. A short note indicating how you know the person, or if you do not know them, why you are reaching out to them, is much more likely to be read and
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The top 10 reasons why YOU should consider a WordPress based Website
While a WordPress website is not necessarily ideal for everyone, here are the top 10 reasons you should consider a WordPress based website: 10. Professional Looking 9. SEO ready (Search Engine Friendly) 8. Easily Customized to reflect and reinforce your branding 7. Often less expensive than a traditional website
The Recipe for Online Marketing Success
1 hour Twitter engagement 2 – 30 minute visits to LinkedIn Answers 5 posts to Facebook, be sure these are content of value 1 You Tube video 6 Foursquare check-ins 3 Yelp reviews 10 insightful comments, divided among various platforms a dash of ‘Likes’
Twitter Search – Basic and Advanced
Twitter Search, now even more powerful! For those of you that are on Twitter, you have probably used the ‘search’ feature to find conversations and content of interest. Twitter has recently upgraded the search results to now include ‘people’ associated with your search phrase.
10 Tasks for your Summer Intern
Easy to delegate tasks that will help you improve your online presence! Are you lucky enough to have an intern working with you this summer? Or have a tech savvy teen or college student that is looking for some extra work? Here are 10 online tasks that are a perfect
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3 Things you can do to make your e-newsletter campaign more successful
One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will start an e-newsletter, send out a few issues and then stop. The excitement wears off or the task becomes too time consuming and they give up. And without regular communication,
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3 Ways to Use List Segmentation to Ensure Success with Your E-Newsletter
Segmenting your e-newsletter mailing list, by dividing it into sub-groups and categories will enable you to more accurately target your messages to your reader’s needs and preferences. And a well targeted message is more likely to be opened, read and appreciated by the recipient. Here are three ways to use
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5 Things to Keep in Mind when Building Your E-News Mailing List
An e-newsletter can help your business in many ways. It can help you keep in touch with existing clients, bring you new clients, showcase your expertise and increase awareness of your products and services. And while you can (and should!) post links to your publications on your social media profiles,
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Seizing Your Marketing Opportunities – Remember your Business Cards!
A few months ago, I attended an event in NYC bringing together professionals from across the region to discuss social media and the future of marketing. There were excellent presenters and the room was packed with interesting people.