The Case of the Missing Facebook Page
Recently, while updating a client’s website, the webmaster called to tell me that the Facebook business page link that I had sent was not working. I re-sent the link only to have her call right back saying that that too, did not work.
10 Tasks for your Summer Intern
Easy to delegate tasks that will help you improve your online presence! Are you lucky enough to have an intern working with you this summer? Or have a tech savvy teen or college student that is looking for some extra work? Here are 10 online tasks that are a perfect
Read More
3 Things you can do to make your e-newsletter campaign more successful
One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will start an e-newsletter, send out a few issues and then stop. The excitement wears off or the task becomes too time consuming and they give up. And without regular communication,
Read More
3 Ways to Use List Segmentation to Ensure Success with Your E-Newsletter
Segmenting your e-newsletter mailing list, by dividing it into sub-groups and categories will enable you to more accurately target your messages to your reader’s needs and preferences. And a well targeted message is more likely to be opened, read and appreciated by the recipient. Here are three ways to use
Read More
5 Things to Keep in Mind when Building Your E-News Mailing List
An e-newsletter can help your business in many ways. It can help you keep in touch with existing clients, bring you new clients, showcase your expertise and increase awareness of your products and services. And while you can (and should!) post links to your publications on your social media profiles,
Read More
Seizing Your Marketing Opportunities – Remember your Business Cards!
A few months ago, I attended an event in NYC bringing together professionals from across the region to discuss social media and the future of marketing. There were excellent presenters and the room was packed with interesting people.
In the Game
John, who was in financial difficulty, walked into a church and started to pray. ”Listen God,” John said. ”I know I haven’t been perfect but I really need to win the lottery. I don’t have a lot of money. Please help me out.” He left the church, a week went
Read More
Is This Thing Working?!
This month I will address a key question that I often receive, about both e-newsletter and social media campaigns, “How do I know if this is working?” When I work with a client, one of our first conversations will be about defining your goals for your online marketing efforts. I
Read More
Knock knock…
Knock knock – Who’s there? Three simple techniques to help you gather information which you can then use to create valuable content for your e-newsletter readers! An effective e-newsletter is one that readers open, click through and look forward to receiving. Ideally, they forward it to friends and colleagues and
Read More
Multiple Personalities
When one social media profile is not enough… A dear friend of mine, Juliet Foster, is both a (fabulous!) photographer and a photography teacher. She is grappling with creating her online marketing plan and asked me how to deal with the two different areas of interest, especially on social media
Read More