Should I Create a LinkedIn Newsletter?
Recently, you may have received a notification via email or in your LinkedIn notifications, letting you know that one of…
Marketing
An Example of How Content Marketing Works
I am a huge fan of content marketing - the process of creating and sharing CONTENT to establish your expertise,…
Important Changes Coming to Email Marketing
There are some important changes coming to email marketing. They may impact you as an email user, depending on which…
How Can We Tailor Our Email Marketing to Better Serve Our Community?
A few weeks ago, I shared an article I had read about a company that was allowing people to choose…
What are YOUR Goals for 2021?
As we start the new year and talk about goals for 2021, I would first like to take a minute…
Building a Tribe Online – a Client’s Success Story
Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a 'tribe' online. I…
Building a Community on Instagram
Here are some guidelines to keep in mind when building a community on Instagram. Whether you are starting from scratch…
A Checklist of Things to Include in an Introductory Email to a Potential Client
Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead…
How to Promote a Local Event
Local events can be a great way to get your community aware of, and involved with, your business or cause.…
How to Add a Link to a Photo in Constant Contact – Tutorial
Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many…