Should I Create a LinkedIn Newsletter?
Recently, you may have received a notification via email or in your LinkedIn notifications, letting you know that one of…
Email Marketing
Important Changes Coming to Email Marketing
There are some important changes coming to email marketing. They may impact you as an email user, depending on which…
Email Service Providers Are NOT Created Equal
This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for…
What NOT to Do – 2021 Email Marketing Edition
In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I…
How Can We Tailor Our Email Marketing to Better Serve Our Community?
A few weeks ago, I shared an article I had read about a company that was allowing people to choose…
What are YOUR Goals for 2021?
As we start the new year and talk about goals for 2021, I would first like to take a minute…
Email Marketing: Email Service Provider (ESP) Recommendations
Recently, someone from the new website "What Say the Experts", contacted me. They were looking for an Email Marketing Expert…
A Checklist of Things to Include in an Introductory Email to a Potential Client
Do you send unsolicited emails to prospects and leads? I do not usually recommend this tactic as it can lead…
Q & A: Should I Delete this Person From My Mailing List?
This week, a client noticed an odd entry in her weekly sign-up report from Constant Contact. She forwarded this screenshot…
How to Add a Link to a Photo in Constant Contact – Tutorial
Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many…