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Email Marketing

DMARC and Important Information for ALL Email Marketers

Here is a compilation of information from various sources  (including Constant Contact, Google and others) to explain the DMARC issue…

Important Information re: Constant Contact Changes

For those of you who have worked with me, you will know that I am not a procrastinator - if…

Why and How to Use the Constant Contact PreHeader Feature

Recently, Constant Contact introduced a new preheader feature which allows you to add text in a field, just below the…

The KEY to Content Marketing Success

This morning I received a GREAT question: "What is the #1 habit of highly successful content marketing campaigns" Here is…

Explaining Email Open VS Click Rates

I received this excellent question from a client this morning: "I just received an update from Constant Contact about my…

How to make a NEW Contact List from an Old List in Constant Contact – Tutorial

I often suggest that you SEGMENT your mailing list so that you send your info only to the people that…

Adding Personalization to your Constant Contact Mailings – Tutorial

Recently, a client wrote: “I would like to add the recipients name to the subject line and body of my…

Mobile Friendly Email Marketing Template Tips

Do you own a smartphone? Do you use it to check your email? Do you own an ipad, kindle or…

Checklist of Items Needed for a Successful Enewsletter:

Email Marketing WORKS! While we may complain that we receive way too many emails, over 90% of us check our…

Social Media Marketing Automation – Making it Work For You

Social media marketing automation can be very helpful when it comes to monitoring and maintaining your social media presence but…