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Case Studies

Casual Conversations on LinkedIn Lead to New Opportunities

According to the official LinkedIn Blog, 35% of users say that a casual conversation on LinkedIn has led to a…

Facebook Marketing – a Facebook Group Case Study

This past Saturday morning, I was notified that I had been ‘tagged’ in a Facebook post. It seems that I…

3 Recent Examples of How LinkedIn has Helped Me

LinkedIn has helped me grow my business, build my professional network and establish my expertise. I use it daily and…

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven 'touches' before someone will internalize and/or act upon your call…

Success Stories: Linda Kay – Kay College Consulting

Name: Linda Kay M.A. Company: Kay College Consulting Background: I met Linda Kay through NJAWBO (the NJ Association of Women…

Success Stories – Lee Lucas, Bill’s Army Navy Outdoors, Short Hills NJ

Name: Lee Lucas Company: Bill's Army Navy Outdoors Background: Lee Lucas is the owner of Bill's Army Navy Outdoors, a…

Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert

Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services…

Email Marketing Success Stories – Heather Higgins, Interior Designer, NYC

Name: Heather Higgins Company: Higgins Design Studio, LLC Publication: Inside Design Background: Heather Higgins is the principal and founder of…

Email Marketing Success Stories – Bette Frick, The Text Dr.

Name: Elizabeth Frick, PhD. Company: The Text Doctor® Background: Dr. Elizabeth (Bette) Frick teaches writing and communication to employees of…

Success Stories – a new series to help YOU succeed in your online marketing efforts!

These days, there seems to be app for almost everything. Want to keep track of your business and travel expenses? Find the exact coordinates of the…