Should I Create a LinkedIn Newsletter?
Recently, you may have received a notification via email or in your LinkedIn notifications, letting you know that one of…
Case Studies
An Example of How Content Marketing Works
I am a huge fan of content marketing - the process of creating and sharing CONTENT to establish your expertise,…
Email Service Providers Are NOT Created Equal
This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for…
What NOT to Do – 2021 Email Marketing Edition
In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I…
How Can We Tailor Our Email Marketing to Better Serve Our Community?
A few weeks ago, I shared an article I had read about a company that was allowing people to choose…
How to Find Leads on LinkedIn
This post will show you how to find leads on LinkedIn and explain what to do once you find them!…
Building a Tribe Online – a Client’s Success Story
Recently, a client of mine, Michael Feeley, wrote to update me on his success with building a 'tribe' online. I…
Building a Social Platform to Launch a Book
Dan Edds, a client and first time author, wrote to update me on his progress with building a social platform…
Using LinkedIn – A JobSeeker’s Success Story
This morning, a client sent an update on her job search and her success with using LinkedIn to find a…
LinkedIn for Brainstorming and Feedback
LinkedIn is an invaluable tool for building your business. In addition to building your professional network, it can be used…