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Case Studies

Casual Conversations on LinkedIn Lead to New Opportunities

According to the official LinkedIn Blog, 35% of users say that a casual conversation on LinkedIn has led to a…

Facebook Marketing – a Facebook Group Case Study

This past Saturday morning, I was notified that I had been ‘tagged’ in a Facebook post. It seems that I…

3 Recent Examples of How LinkedIn has Helped Me

LinkedIn has helped me grow my business, build my professional network and establish my expertise. I use it daily and…

7 Touches – A Basic Marketing Principle in Action

It is a basic marketing principle that it takes seven 'touches' before someone will internalize and/or act upon your call…

Twitter Success Stories – Richard R. Shapiro, Author and Customer Service Expert

Name: Richard R. Shapiro Company: The Center For Client Retention Background: Richard, through TCFCR, provides research, training and consulting services…

Email Marketing Success Stories – Heather Higgins, Interior Designer, NYC

Name: Heather Higgins Company: Higgins Design Studio, LLC Publication: Inside Design Background: Heather Higgins is the principal and founder of…

Email Marketing Success Stories – Bette Frick, The Text Dr.

Name: Elizabeth Frick, PhD. Company: The Text Doctor® Background: Dr. Elizabeth (Bette) Frick teaches writing and communication to employees of…

Email Marketing Success Stories – Brenda McMahon Ceramics

Name: Brenda McMahon Company: Brenda McMahon Ceramics Background: I met Brenda back in college when I lived with her sister.  We…