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How to Add Media to Your LinkedIn Profile

Here is a quick tutorial on how to add media to your LinkedIn profile. Someone asked me about this, this…

Should I Create a LinkedIn Newsletter?

Recently, you may have received a notification via email or in your LinkedIn notifications, letting you know that one of…

A Healthier Approach to Social Media

Lately, there has been a lot of news around the negative and debilitating effects that social media can have on…

An Example of How Content Marketing Works

I am a huge fan of content marketing - the process of creating and sharing CONTENT to establish your expertise,…

What Works on LinkedIn?

People frequently ask me, 'What works on LinkedIn?' While there really is no one, single answer to this question, there…

Email Service Providers Are NOT Created Equal

This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for…

Should I Add Personal Information to My LinkedIn Profile?

People frequently ask me, 'should I add personal information to my LinkedIn profile'. I usually advise that they do. It…

What NOT to Do – 2021 Email Marketing Edition

In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I…

How Can We Tailor Our Email Marketing to Better Serve Our Community?

A few weeks ago, I shared an article I had read about a company that was allowing people to choose…

How to Change Your LinkedIn Name Pronunciation Recording

For those of you who follow me, you will remember that I shared the new LinkedIn Name Pronunciation feature last…