Email Service Providers Are NOT Created Equal
This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for…
email marketing
What NOT to Do – 2021 Email Marketing Edition
In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I…
How Can We Tailor Our Email Marketing to Better Serve Our Community?
A few weeks ago, I shared an article I had read about a company that was allowing people to choose…
Email Marketing: Email Service Provider (ESP) Recommendations
Recently, someone from the new website "What Say the Experts", contacted me. They were looking for an Email Marketing Expert…
7 Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven 'touches' before someone will internalize and/or act upon your call…