Email Service Providers Are NOT Created Equal
This past week I had a very disappointing experience with a popular Email Service Provider (ESP). It really underscored for…
e-newsletter
What NOT to Do – 2021 Email Marketing Edition
In my presentations, if there is enough time, I often do a segment called ‘What NOT to do’ where I…
What are YOUR Goals for 2021?
As we start the new year and talk about goals for 2021, I would first like to take a minute…
Email Marketing: Email Service Provider (ESP) Recommendations
Recently, someone from the new website "What Say the Experts", contacted me. They were looking for an Email Marketing Expert…
How to Add a Link to a Photo in Constant Contact – Tutorial
Here is a quick tutorial on how to add a link to a photo in Constant Contact. There are many…
DMARC and Important Information for ALL Email Marketers
Here is a compilation of information from various sources (including Constant Contact, Google and others) to explain the DMARC issue…
Important Information re: Constant Contact Changes
For those of you who have worked with me, you will know that I am not a procrastinator - if…
7 Touches – A Basic Marketing Principle in Action
It is a basic marketing principle that it takes seven 'touches' before someone will internalize and/or act upon your call…
Adding Personalization to your Constant Contact Mailings – Tutorial
Recently, a client wrote: "I would like to add the recipients name to the subject line and body of my…
3 Things you can do to make your e-newsletter campaign more successful
One of the main reasons that online marketing campaigns fail is that business owners do not follow through. They will…